Email Marketing

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow 1. Never Stop Beefing up Your Mailing List No matter how huge your list of subscribers list is, cherish an unending craving to make…

Are you looking for ways to improve your email marketing strategy? Want a quick and easy guide to becoming a more advanced email marketer? The Content Marketing Institute shares its 7-minute email workout in this infographic. Here are a few items that make their list: Utilize A/B testing Optimize for mobile Keep your list clean Adopt personalization Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

Marketing is constantly evolving. It seems every day brings new insights on areas like influencer marketing, social media, artificial intelligence, virtual reality marketing and more. While all that is exciting, you didn’t go into business to try out a bunch of fun tools. You’re probably in business to make a profit, keep your costs down and maximize your investment. When it comes to doing that, email is still king. Email marketing may be a dinosaur, but it’s a T-Rex that is never going to…

Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to interested parties and potential clients. There are countless ways to leverage email to attract and retain customers, from sending them special deals or coupons, to offering value through educational content and tips. But how you present this information makes all the difference between people engaging with your company and them scrambling to add your email address to their spam list. To find…

When it comes to marketing, no business can afford to ignore email marketing. It is one of the valuable tools that can help to build relationships with customers and can help businesses gather insights that can help boost marketing ROI. These are just enough reasons to convince you about the benefits of running email marketing campaigns. But plenty of internet marketers end up falling short and get no results in their campaigns. As an marketer it’s your duty to stay keen to your target…

Email is still one of my favorite channels to distribute content and engage my audience. It’s effective, it’s personal, it’s non-intrusive, and it’s easy to measure return on investment. In fact, a lot of marketers feel the same about this marketing channel. An Ignite Visibility study found that email was the second biggest channel that drove conversions after social media. It also had the second-highest ROI, also after social media. With that said, email marketing can be a bit tricky. Twenty-six percent of marketers…