Email Marketing

Expedia Vrbo is seeking an experienced Email Editorial Manager to join our Traveler Email Team. We are looking for a proactive and experienced email marketer who can develop best-in-class content strategies & continuously enhance the capabilities of our email marketing program to drive revenue and increase customer loyalty and satisfaction. This role will be responsible for developing, managing and testing a global email content strategy across dozens of email programs, for 20+ brands in over 13+ countries. This role requires analytical acumen, project management…

People love videos, and videos boost engagement rates. So try embedding a video into your next email. July 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers. Proof? MarTech Advisor says that adding videos to your email…

Email marketing is one of the best lead-generating channels every marketer needs to know how to take advantage of. Building an efficient email campaign requires effort and long-term commitment, but the good news is some work can be automated and still promote customer engagement and deliver results. As suggested by the name, email marketing automation aims to send emails to your customers automatically based on triggers you determine. Every action your prospect or customer does or does not do defines their behavior and eventually…

Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy. However, the role of location and the impact this can have on a decision to purchase isn’t just a consideration in the property sector. A consumer’s location can have a huge impact on their behaviour and propensity to buy. For marketers on the eternal quest to provide the email marketing campaign that’s personalised,…

Thursday is the day to mail if you want the best email open rates, according to a new report from Campaign Monitor. Looking at over 30 billion emails across 4.2 million campaigns sent last year, the report found that Tuesday was best for clickthrough rates, while campaigns sent on Mondays showed the lowest bounce rates. The beginning of the week is rough all around for email, according to the report. Sunday was the worst day both for open and clickthrough rates, and Monday showed…

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors rather than doing it manually. The reality is no small business owner has time to write individual messages and send…

Poor old email can get forgotten about—sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. But email is far from dead. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize. That’s not to say these efforts might not need a little refreshing. One-size-fits-all messaging simply doesn’t have a place in email marketing best practices for 2019. Nor does…

Email marketing is one of the most popular techniques used by bloggers and online storefronts alike to generate more traffic and boost sales. Research shows that 61% of bloggers create an email marketing campaign to increase the number of views on their blog.  One of the most popular ways businesses are keeping in touch with their customers is through drip campaigns. In essence, a drip campaign is a marketing technique that allows businesses to build a rapport with customers and prospects alike through a long-tail…

It’s impossible to know whether your campaign is gaining traction without measuring certain metrics known as key point indicators (KPIs). Analyzing data-driven information will tell you at what pace your business is moving and how long it will take to reach your objectives. You can’t improve what you don’t know, so regularly measuring your email campaign’s KPIs is essential. There are several key metrics to monitor for your campaign: Open rate: the number of emails that were opened out of all that were sent…