Email Marketing

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you to ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and fears…

Email has become one of the most preferred communication channels for modern-day consumers. This is largely due to its effectiveness and versatility in driving genuine engagement between a brand and their customers. But, there are a few mistakes commonly made that can be either extremely detrimental to your brand or simply lessen the impact you’re able to have. Here are some things you should avoid to get the most out of your email marketing: Content Square 1. Do not buy lists of data from…

A recent study by DDV (The German equivalent of the DMA) reveals that on average an email database will contain at least five spam traps. Five in a list of 100,000 doesn’t sound that bad, right? After all that’s only 0.005 per cent. But you’d be very, very wrong. Those five ESPs (email service providers) don’t know how many emails you’ve sent, they only know that you’ve sent an email to their spam trap and if you continue to do so will blacklist you.…

Email marketing is one of the first things business owners think about when creating a website. It’s not hard to imagine why they feel this way. Marketers use email every single day to reach out to their audience to build trust, educate, and convert. Some would argue that it’s much more difficult to navigate customers through a sales funnel without email communication. We want to take a look at some key aspects to consider if you’re looking for a way to grow your business…

One of the struggles business owners face is converting email subscribers into customers. A stunning 61 percent of bloggers use email marketing as a way to promote their content. However, many eCommerce businesses need email marketing if they want to maintain a strong relationship with their customers. After you convince someone to subscribe to your email list, you must continue to engage with them if you want them to become customers. We are going to look at several ways you can create and promote…

You don’t need any coding skills to build these email templates. Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re creating your company’s digital marketing plan, it’s tempting to go for strategies that employ the newest bells and whistles. Getting involved on new social media platforms like TikTok or adding chatbots to your site…

Athina Mallis 2019-08-12 Relatable content, personalisation and automation are the three key ingredients to making an email marketing campaign succeed according to Akerho Oghoghomeh, VP for small business at Campaign Monitor.  Oghoghomeh said email marketing is not an outdated form of communication, “It is very reliable, trustworthy and authentic when reaching the audiences that you’re going after.” For marketers to create a successful email campaign they first need to send out relevant content.  Oghoghomeh said, marketers should know by now that content is king.…

Are your marketing emails being marked as spam by your recipients? Want to identify, and rectify, some common mistakes which can lead to you being labeled a spammer? The team from Red Website Design share six mistakes that result in your emails being marked as spam in this infographic. Here’s what makes the list: Not asking for permission Hiding your identity Sending irrelevant content Breaking promises Overwhelming your audience Making it difficult to opt-out Check out the infographic for more detail. A version of…