Best email marketing software
The days of permission marketing are here, which means email campaigns must be targeted, intelligently used, and most importantly, use opt-in lists.
The days of using crawler software to harvest emails from websites are gone for good, and anyone attempting that faces not just legal consequences but also consumer backlash.
All the more reason why when running a marketing campaign that it’s carefully handled, and properly used, to realistically increase the chances of consumer engagement and improved sales conversions.
However, having the right email marketing software can be the difference between a single-digit and double-digit response, so it’s important to get that right.
Here then are the best email marketing service providers in the current market, and while some services may be more costly than others, not that extra benefits such as split-testing can help increase responses enough to make the campaign easily pay for itself.
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Drag and drop tools
Automation and scheduling
Split testing
Constant Contact provides a suite of tools for email marketing purposes. Putting together an email is easily done using drag and drop tools to create visually-rich emails, and contact lists of senders can be imported from Outlook, Salesforce, or by uploading a spreadsheet.
Aside from customizable templates and image hosting, analytics underline Constant Contact’s service, making it easier to measure the effective ROI from campaigns, and seek to improve conversion rates with different approaches.
There are two main plans available, with the Email tier offering most basic features mentioned here for a nominal monthly price. An Email Plus account allows for split testing, dynamic content, and the ability to offer mobile-responsive coupons.
A renown email marketing player
