Internet Marketing Articles

LinkedIn Shares 5-Step Checklist for Social Media Marketing Success

Looking to update your social media marketing approach in 2020? This week, LinkedIn has published a simple, five-step checklist for social media marketing success, which is based on insights gleaned from its ‘Live with Marketers‘ podcast series. On ‘Live with Marketers‘, LinkedIn conducts interviews with a range of social media marketing experts, on topics ranging from brand storytelling to effective measurement and metrics. if you haven’t checked it out, it’s worth adding to your podcast rotation – you can access all the episodes of the podcast…

Learn How to Outrank Your Rivals Using Basic SEO

Want to rank high on the search engine results pages (SERPs)? Before you call for expert help, assess yourself and your team’s capabilities. Do you have a solid foundation on your roles in search engine optimization (SEO)? Having good basic SEO skills can help you rank higher on the SERPs without needless spending or having to hire expert help. Consider these as your last resort; but, first, let this guide help boost your team’s basic SEO skills. Photo courtesy of Ciao Resende via Pexels.com…

What Is Technical SEO?

The most important aspect of search engine optimization (SEO) resides in your site’s technical infrastructure, which controls search engines’ ability to crawl your site and serves the web content that needs to be indexed. The health of your technical SEO determines whether your site is open for business or closed for the season. For example, if your site is invisible, too visible, unsecure, or too slow, search engines could pass your site by when they choose which sites to rank in the organic search…

Your Social Media Marketing Action Plan for the New Year

Today, social media success is so much more than measuring your likes, comments and shares. It’s about looking at the real return on investment of your strategy and tactics. With the new year fast approaching, take the time during the quieter days of December to map out a social media marketing plan for 2020 with a list of tactics and goals that are actually attainable. Social media is a great way to build your brand, enhance your professional network and hopefully bring in new…

What are the advantages of hiring an SEO company?

To achieve business goals, having a website has become a basic need for every business. To make website more visible in internet space, search engine optimization plays an important role. If you want to rank your website high, then you have to apply SEO techniques in the right way. But, the business owner has to focus on other aspects of the business also for better success. To get a high rank on Google, New York SEO Companies collaborate with the business and try all possibilities to…

7 Steps to Great Email Marketing [Infographic]

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day.  With so many emails being shared, it’s becoming increasingly difficult to get your messages to stand out – which means its more important than ever to ensure that you’re ticking all the right boxes, and maximizing your opportunities to get your email messages seen. There’s a lot to consider on this front – from your subject line to your content, to the…

5 SEO Wives’ Tales That Won’t Go Away

There’s a wives’ tale that white wine will remove a red-wine stain. Another claims that eating an apple a day will keep a doctor away. These myths persist despite a lack of evidence. Eating an apple every day has no bearing on the frequency of visits to a doctor. Many wives’ tales surround search engine optimization. The five below I hear the most from clients and other marketers. Many wives’ tales surround search engine optimization. SEO Wives’ Tales 1. Site traffic. Just recently I read…

Legal SEO: How To Attract Backlinks With Your Content

The American Bar Association estimates that there are over 1.3 million licensed attorneys in the United States. That’s a lot of competition. Even if you’re a local law firm that serves a specific geographic area, it’s still likely that you have competitors working to snatch up clients both online and offline. So, how do you stay competitive without blowing through your marketing budget? You harness the power of legal SEO. Legal SEO (search engine optimization) involves optimizing your website and online listings to attract organic…

Hootsuite Reveals the Trends Savvy Marketers and Social Leaders Need to Know in 2020

TikTok shakes up the status quo, employers take center stage in a divided world, and brands strike a balance between public and private engagement among the most important social trends Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, released its Social Media Trends 2020 report. The company’s fourth annual report on global trends in social media reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming…

Social media predictions for 2020

The rise of private messaging apps, purpose-led marketing, TikTok’s growing influence and changes to performance marketing have been listed as key trends to impact social marketing in 2020. Social media management platform Hootsuite surveyed of 3,110 marketers, interviewed industry analysts and conducted extensive research to predict the five trends that will be prevalent in the new year. Brands strike a balance between public and private engagement The rise of private behaviors like messaging has not diminished the importance of public social media feeds, which…

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