Internet Marketing Articles

5 Ways to Dominate Social Media Marketing in 2020

If you want to thrive in 2020, you need to adapt. Opinions expressed by Entrepreneur contributors are their own. While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also a growing wariness that marketers need to be aware of. For example, a 2018 Pew Research Center study found that social media overtook print newspapers as a more popular news source, yet a 2019 Pew study revealed that 62 percent of U.S. adults think social…

5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

To appeal to both Google and your users, marry design with SEO. Opinions expressed by Entrepreneur contributors are their own. Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits to building a responsive website…

Why the Future of Influencer Marketing will be Organic Influencers

Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what gave rise to the influencer marketing industry.  But after riding high on the growing ubiquity of social platforms and the democratization of celebrity over the past decade, it seems influencer marketing – in the traditional sense – is in the midst of an irreversible fail from grace.  As Casey Ferrell, Vice President and Head of U.S. Monitor (owned by…

9 Email Marketing Best Practices for 2020

Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. In March 2019, spam messages accounted for 56% of global email traffic. The challenge, then, is to develop email campaigns that are as appealing and informative as other…

TECH TALK: Email marketing tips for Black Friday

    Email marketing is among the oldest marketing strategies that generates sales when applied appropriately. It would be a mistake to overlook the opportunities that email marketing presents during the Black Friday weekend. The tricky part about email marketing during the Black Friday weekend is standing out from your competitors. Various tried-and-true methods will ensure a successful Black Friday email marketing campaign. Here are six tips to build your Black Friday marketing campaign: KEEP IT SIMPLE Email campaigns need to be simple and…

Social Buzz: why isn’t social media marketing as much fun as it used to be?

Social media has come of age, but its troublesome teen years have forced platforms like Facebook, Twitter and Instagram to introduce their own rules and best practices around marketing. Have these stipulations killed the original fun that came from interacting with new (and sometimes famous people) in real-time digitally from all around the world? Ahead of the big event later this month, The Drum’s Social Buzz Awards jury for 2019 came together to discuss the evolution of social media, as well as why (and…

User-friendly web design tools for a user-friendly website

In 2019, there is no need to prove that every business that intends to reach out to an audience that goes beyond the denizens of the street it is located on should have a website. It is also hardly necessary to look for reasons to make your website user-friendly — after all, all the surveys and studies into the matter keep showing time and again that usability is the first (and often the only) thing visitors pay attention to. Eighty-eight percent of online consumers…

SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Myth #1: SEO is a level playing field In theory – or so it goes – SEO is a “fair competition,” where every website…

What You Need To Know About The Latest Local SEO Trends

If you own a small business with a physical location such as a store or office, local search engine optimization (SEO) is an extremely important factor for your success. Your potential customers are walking and driving around, usually with their smartphones, searching for businesses like yours. The question is, will they select you or your competitors? It’s up to you to provide great products and services. However, local SEO often determines whether or not people even step into your business in the first place.…

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