Internet Marketing Articles

7 Ways to Make Your Company’s Email Marketing Strategy a Success

Businesses often write off email marketing as a tool of the past, but the right strategy can help establish strong connections with customers and drive company growth. It’s important to understand the basics, shares,  Alex Lieberman, Founder & CEO, Morning Brew. CUSTOMER DATA PLATFORM (CDP) BUYERS’ GUIDE 2019 Welcome to the 2019 edition of CDP Buyers’ Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP platform amongst the pool…

5 Ways AI is Impacting Web Design and Development

For the last 25 years, web design and web development have continuously evolved, always exceeding what we believed the internet could and should look like. The top web developers and designers are always looking for new ways to use emerging technology to blow our collective minds. Artificial intelligence was once a tech seen only in science fiction film and television that would often portray AI as frightening, conscious beings looking to enslave humans. Today, software development company in Austin making AI a reality as…

Website Templates vs. Custom Web Design – What are the Differences and Which One to Choose?

Do you require a website for your business or you want to have online representation for your offerings? Then there are many ways to build a website and present it to the public. While building a business website, there are many things to consider as well as different choices to make. In any case, the primary consideration to make is whether to go for custom website design or to adopt the smart method of using website templates? After considering the budget for web design,…

How to Improve Your Email Marketing Campaign Using Video

With video being the go-to marketing content for most businesses, it’s easy to feel like you don’t need anything else. After all, video marketing can give you anything you want: traffic, engagement, branding, you name it. Yet sacrificing everything you did and know so far in the altars of video isn’t right! There’s plenty to be gained from tried-and-tested methods! Take good ol’ email marketing for example. Though you might be already calling me ‘boring’ for even bringing it up, it’s still one of…

14 useful email marketing KPIs for your business

Econsultancy’s Email Marketing Best Practice Guide observes that email is the “unsung hero of digital marketing”. Far from dying out over the years (as has often been predicted), it continues to consistently drive high levels of traffic and conversion.  In Econsultancy’s 2019 Email Marketing Industry Census, client-side marketers rated email as the number one digital channel for return on investment (ROI), with 73% of respondents rating email as ‘excellent’ or ‘good’. But just how do you measure the performance of your email marketing campaigns? What metrics…

Email Marketing: 64 Best Practices to Improve Your Campaign Success

Email marketing best practices can help you get results for your online business, no matter how small you’re starting out. It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. If you have a list of 100,000 people but only 5 percent of them open your emails, you have an active list of only 5,000 people. And if, of those 5,000, only 1% are prepared to buy, in reality, you have a list of…

How To Use Email Marketing for Your Restaurants

Editor’s note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today’s hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Isn’t it all about the Instachats and Snapgrams these days? Not necessarily! While social media is an important marketing tool, don’t discount the value of email. More than 90% of Americans use email, compared with 69% who have at least one…

Email Marketing: How to Stand Out on Black Friday, Cyber Monday

The upcoming Black Friday to Cyber Monday weekend will likely generate record amounts of revenue for ecommerce retailers. It will also produce a record number of marketing emails. Adobe Analytics reported that last year a record 7.6 billion emails were deployed on Black Friday and Cyber Monday. Email campaigns generated 24 percent of all online U.S. retail sales during that period. Email is vital for driving holiday traffic, in other words. In this post, I’ll offer tips to help your holiday emails stand out…

Social Media Marketing: How to Create a Strong Personal Brand

The personal brand of your company is one of the most crucial factors for its success. It is the culmination of your company’s identity, which is packaged and presented in a manner that’s attractive, pleasing, and familiar to your prospective clients. Did you know, though, that companies and organizations aren’t the only ones in need of solid branding? Personal branding, the art of creating a career boosting brand for yourself, is also important. Just like traditional brands, personal branding gives you a unique voice,…

Getting into the Web Design and Development Market

Even though some people might tell you that the market for web designers and developers has become quite crowded and there’s no point in trying to get into it anymore, that’s quite far from the truth. In fact, you can easily make a name for yourself if you’ve got the right skills at the moment, as there has been another boom of internet businesses cropping up left and right, and they all need the corresponding services to stay afloat. The rise of markets like…

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