Internet Marketing Articles

How and Why to Prioritize Social Media in Your Weekly Marketing Activities

It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media marketing gets sometimes pushed to the back of the to-do list to make room for other owned channels, with the risk of losing much in terms of nurturing your audience on social and, eventually, turn them into…

7 Email Marketing Designs You Should Watch Out For

Have you or your company brainstormed for creative email marketing designs only to come up short with clicks and conversion? Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can actually decipher the best email practices with their own campaigns. We all know that directing people to open your emails is not easy. Actually, it’s stated that almost 300 billion emails are sent and received daily…

Getting the big picture for the future of email

This month I’m going to deviate from my regular series and talk up the new Periodic Table of Email that Marketing Land just released.  After being in the email business for 20 years, I can recognize the effort and organization needed to put this grand data visualization together. I give total props to the Marketing Land team for the work and the value it will bring to our industry. As I reviewed the chart, my eyes wandered immediately to the elements in blue and…

Make These Changes to Meet Web Design Accessibility Standards

Accessibility is a key function of any web design or app strategy. New government accessibility regulations in the UK mean that all public sector websites created on or after Sept. 23, 2018, must be accessible. Mobile apps must be accessible by June 2021. Design is a crucial component of any website or app, all too often we see organizations get carried away with the aesthetics and see accessibility as a small focus, when in fact, there are a lot of features that need to…

Content Truly Is King in SEO

Search engine optimization is based on two concepts: relevance and authority. Without great content, your site will possess neither the relevance nor the authority required to rank well in organic search. Words are everything online. Websites would have no basis for existence without words. Even something as visual as a viral meme relies on words to make it funny and give it the relevance needed to go viral. Video also requires some form of textual wrapper – at least a headline – to help…

4 Simple Web-Design Tips to Boost Conversions

An attractive site is half the battle. September 30, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Wooing online shoppers can be tricky. While your website may look professional and include social proof and trust badges, you could be overlooking less obvious design elements that can affect conversions. But don’t worry; you don’t have to be a web designer yourself to understand and implement these four simple fixes.  1. Pick the right colors.  When choosing colors for your website, you shouldn’t simply pick your favorite. Instead,…

Explaining How SEO Works To Clients

The more people who can find your website in search engines such as Google, the more customers, sales and leads you are going to generate. Plain and simple. This process is called search engine optimization, or SEO for short. When it comes to selling SEO services to a prospect who is familiar with this process, things can be fairly easy. But what about when you’re dealing with a prospect who has no idea what SEO actually is? That’s when things can get tricky. Operating…

10 Most Common SEO Mistakes of Online Ad Publishers

There’s always been a lot of talk about the value of search engine optimization (SEO) for literally any kind of online business you can think of. Online shops, marketing agencies, software as a service (SaaS) providers – you name it! But the one industry that could certainly benefit from some more SEO time is that of paid advertising. More specifically – the vast and distributed network of domains that help every advertiser deliver their message to every local market on the World Wide Web.…

How Morning Brew Engaged Its Subscribers Through Email Marketing Tactics

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. This is the challenge that the crew at Morning Brew, a daily newsletter providing updates on…

5 Keys to Better Web Design

If you’re running an online business, you either designed the website yourself or someone did it for you. Whichever the case, having some web design knowledge goes a long way in helping you maximize your presence on the Internet. Just like a street shop, your site’s design, content, and public-facing interface influence your visitors’ behavior. Indeed, you need to get it right if you’re to establish a long-standing online presence. For a lot of people, mastering web design is the difference between stagnating online…

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