Internet Marketing Articles

Takeaways From MozCon: What Digital Agencies Need To Know About SEO

Digital moves fast — a fact that’s definitely not lost on agencies. By the time we’ve mastered a tactic, a new one is right around the corner. While keeping pace with industry changes is something we all need to prioritize, that pressure is often felt even more heavily by agencies that have to juggle multiple client accounts. Change was a big theme at this year’s MozCon, my company’s annual conference for digital marketers. Topics addressed everything from the changing search engine results pages (SERPs)…

A Guide to On-Page SEO for Ecommerce Websites

On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google). To make an informed buying decision, they usually: Compare prices and features. Read reviews. Search for tips and advice. If your website isn’t visible when people are searching for the products you sell, you’re losing out on potential customers and profits. Let’s examine some of the most significant concepts for improving on-page SEO and…

Why Link Building is Important for Search Engine Optimization

Search Engine Optimization (SEO) and backlinks are two things that go hand in hand whenever you want to take your website a notch higher. Even though they may work independently, you can never get the most out of them. No wonder every conversation regarding SEO will always involve link building. But what really makes backlinks so important? If you have been asking yourself this question then you have definitely come to the right place. In this article, we will take a look at some…

Dos And Don’ts Of Content Writing For Search Engine Optimization

Content writing plays a central role in search engine optimization, which is why it is important to do it right. Keywords must be included but not overused, it should feel natural, etc. The keywords should be distributed evenly throughout the article rather than being limited to the first or the last paragraphs. There is no doubt about the role of content writing in search engine optimization. After all, if there is no text on the web page how will the search engines find and…

16 Email Marketing Metrics You Need to Measure

Email marketing is probably the most effective channel in terms of ROI. With a 42:1 return on investment, who could argue? But guess what? If done better, the ROI could be even higher. But to do better, you need to understand what needs to be optimized. So, you need drive insight from a huge array of data points. However, as time-poor email marketers, we are often stuck in a rut of metric analysis: opens, clicks, unsubscribes, and so on. This article will help identify…

How To Use Social Media To Supercharge Your Inbound Marketing Strategy

When properly utilized, a well-designed social media marketing campaign can be a powerful lead generation tool for any business. Here’s how to use social media to your advantage. Marvin Meyer on Unsplash Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a…

Top SEO Guidelines: How to Improve Google Search Rankings

SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that’s how many beginners think of SEO. You know, the beast that lies in wait to devour your efforts, ensuring you don’t reach your happy place in terms of traffic. But nothing could be further from the truth. SEO is the exact opposite; it is one of the vehicles you can use to drive more traffic to your site. If you do your work well,…

Choosing The Right Social Media Platform For Your Marketing: 10 Key Considerations

The proliferation of social media sites has made it so much easier for companies to get in contact with the core consumers of their product. However, this extensive proliferation has led to the segregation of demographics based on the appeal of the platform to a particular group. Companies can’t afford to dive into every social media channel halfheartedly. The most effective method is choosing a few platforms and focusing on them exclusively to deliver content marketing to the company’s core customers. Below, 10 members…

Email Marketing 101: The Foundational Basics

If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still prefers to receive brand updates and other types of information via email. So whether you like it or not, email marketing is here to stay. The reason why sending email works is because it fits in with any size budget, and the ROI is…

GoDaddy Launches New SEO and Email Marketing Tool for SMBs

GoDaddy is known for its website hosting services but it wants to be more than that for small businesses and entrepreneurs. Today it introduced Websites + Marketing, a set of services the company says small businesses and entrepreneurs can use to increase their audiences. GoDaddy includes tools for website building, email marketing, search engine optimization (SEO), and managing business profiles on platforms such as Instagram and Google My Business. The latter lets companies manage their presence in online searches. For GoDaddy, the goal in…

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