Internet Marketing Articles

Social media revolutionized life as we knew it. Platforms such as Facebook and Twitter magnified the celebrity spotlight, gave rise to new influencers, encouraged the flow of information, and became the go-to marketing and customer engagement tool for brands the world over. The only problem is, some studies and digital marketing thought leaders are finding that social media is losing its mojo. To delve deeper into this issue we got in touch with a range of marketers to gauge their views on the health…

Whether we are participating on social media on behalf of our institutions or ourselves, we probably have experienced composing the perfect post — funny, relevant, reflective — only to have it ignored in our feed, barely even noticed, as if we’d never posted at all. While we might blame the time of day or the algorithm or Mark Zuckerberg, it can be a special kind of rejection. Or is it? Rachel Roman, the force behind Fordham University’s social media efforts for the past two…

Eye-catching imagery has become essential to marketing your brand on social media. Finding, or creating the perfect image to help tell the story of your business can determine if your audience stops to learn more, or moves on. With over 3.2 billion images being shared each day (via Nielsen, 2018), there is a lot of content at the hands of businesses who want to use it. How copyright works But, before you hit “share” on a random image you find online — remember —…

SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the animated character is pictured rising out of his armchair. The caption reads, “When someone casually says dressing for Halloween is stupid…” above SpongeBob’s response, “ight imma head out.” This is just one recent example of an Instagram post shared by Tipsy Elves, a brand that specializes in holiday-themed sweaters and other clothing. Although the post is part of the brand’s larger social media marketing strategy, its name and products are nowhere…

Your business can benefit from more than just Facebook, Twitter and Instagram. Opinions expressed by Entrepreneur contributors are their own. Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an…