Internet Marketing Articles

116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020 [Infographic]

Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business? The team from Review42 share the stats you need to know in this infographic. They break things down as follows: The popularity of video The state of video marketing today How video marketing can help your business Video as a marketing tool Video marketing effectiveness Top video marketing benefits The types of video marketing Check…

Research Data Suggests 84% of Customers Are Looking to Email Marketers

New Survey Findings Conducted by SubjectLine.Com Unveil Consumer Preferences Towards Email Marketing and Its Effectiveness This Holiday Season SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analyzed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% of respondents indicated they are more likely to open emails from brands during the holidays with the majority of consumers (84%) indicating their preference towards discount related content. New…

Car Dealers need to better understand search engine optimization, expert says

Canadian auto dealers need to better understand search engine optimization to more effectively reach their customers — and should consider hiring an expert to help them — an industry expert says. Mindy Weinstein, founder and CEO of Market MindShift, a digital marketing boutique in Scottsdale, Ariz., said dealers are likely making some fundamental errors in how they use SEO, and not just because they are failing to use specific words or phrases. Weinstein, who spoke recently at the Kijiji Autos DealersTalk event in Toronto, said…

20 Predictions for Social Media Marketing in 2020

It’s that time of the year once again, when all of the kids are writing down their Christmas lists, and all of the adults are jotting down their new year’s resolutions. And when all of the social media experts and ‘thought leaders’ start churning out their predictions and prognostications for what’s coming from Facebook, Twitter and Co. in the twelve months ahead. Yep, it’s prediction season, and with all the pundits and armchair experts coming out with their educated guesses on where things are…

Top 10 Email Marketing Templates and Design Examples You Need to Try

Email marketing templates are coded HTML files that have pre-defined elements such as design, layout, content, structure, and styles. Marketers use these templates to create emails by altering them based on their own requirements such as brand guidelines, messaging, images, and styles. In this article, we look at what email marketing templates are, some of the best email marketing templates and design examples to help you create successful email campaigns. CUSTOMER DATA PLATFORM (CDP) BUYERS’ GUIDE 2019 Welcome to the 2019 edition of CDP…

The Role of Structured Data in SEO Success

The days of ranking high in search results with keyword optimization and title tags is long gone. Google now has thousands of ranking factors that determine a company’s place in search. In this article, John Marcinuk, head of marketing at Blue Fountain Media, a Pactera Group, offers insight on the role “structured data” plays and how to utilize it for long-term success in SEO. THE MODERN CONTENT MARKETER’S BUYER GUIDE Welcome to the 2019 edition of The Modern Content Marketer’s Buyer Guide. About 10…

FAQ: Top Digital Marketing Trends Q4 2019

Sign up for our daily digital & social marketing news briefing today, free. Each day, professionals of all seniority levels go online to ask their most urgent queries. We’ve aggregated this quarter’s most frequently asked digital marketing questions from across the internet and compiled the answers here for you. Right off the bat, it’s important to note that Google AdWords has been rebranded to Google Ads. With that out of the way, let’s address the difference between two of the best tools in any…

Why SEO is an Essential Puzzle of Digital Marketing

Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In fact, with as many acronyms as there are floating around the digital marketing realm – PPC, SEO, SMM, SERP, Guest blogging and etc., it almost sounds like we’re proposing a bowl of alphabet soup – hot,…

5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

1  /  1 Back to Gallery Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they have to work together. Google cares about how your site looks and feels more than you might think it does. Even if it can’t “see” it the same way a human user can, there are benefits to building a responsive website that will make your SEO more solid than ever. Building rapport with Google takes…

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. Find out some of the numbers behind Black Friday and…

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