Email marketing is among the oldest marketing strategies that generates sales when applied appropriately. It would be a mistake to overlook the opportunities that email marketing presents during the Black Friday weekend.
The tricky part about email marketing during the Black Friday weekend is standing out from your competitors. Various tried-and-true methods will ensure a successful Black Friday email marketing campaign.
Here are six tips to build your Black Friday marketing campaign:
KEEP IT SIMPLE
Email campaigns need to be simple and straight to the point. You don’t have time to write lengthy emails outlining your company’s history — consumers won’t read it.
The title of the email should be something catchy that shows the intent of the email. The title should include terms like Black Friday, x% off, sale or discounts. Make sure you specify the duration of the Black Friday sale in your email and the location (in-store/online).
CREATE A THEME
A theme makes it easy to market a sale via an email marketing campaign. The idea should include the biggest-selling products in your store. Put a lot of thought into your plan as it will act as the baseline for your Black Friday marketing campaign.
OFFER RELEVANT INFORMATION FIRST
Start your email with the most pertinent information, such as the discount percentage, dates of sale, the items on sale and the times of the sale. Potential buyers spend less than 30 seconds on a promotion email before moving on to the next one.
Having the essential details of the sale as the first thing on the email ensures that the recipient is interested enough to continue reading and will click on the attached links. Always remember to include relevant links to the website for the sale.
SHOW THE PRODUCTS ON SALE
Pictures have a significant impact on buyers. Images are also natural to remember compared to words, so it is a must to include in an email campaign. Create a banner that shows the items on sale and the discounts of each of the items. Banners can be downloaded and shared by users increasing the reach of your email campaign.