Email Marketing

Businesses often write off email marketing as a tool of the past, but the right strategy can help establish strong connections with customers and drive company growth. It’s important to understand the basics, shares,  Alex Lieberman, Founder & CEO, Morning Brew. CUSTOMER DATA PLATFORM (CDP) BUYERS’ GUIDE 2019 Welcome to the 2019 edition of CDP Buyers’ Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP platform amongst the pool…

With video being the go-to marketing content for most businesses, it’s easy to feel like you don’t need anything else. After all, video marketing can give you anything you want: traffic, engagement, branding, you name it. Yet sacrificing everything you did and know so far in the altars of video isn’t right! There’s plenty to be gained from tried-and-tested methods! Take good ol’ email marketing for example. Though you might be already calling me ‘boring’ for even bringing it up, it’s still one of…

Editor’s note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today’s hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Isn’t it all about the Instachats and Snapgrams these days? Not necessarily! While social media is an important marketing tool, don’t discount the value of email. More than 90% of Americans use email, compared with 69% who have at least one…

Have you or your company brainstormed for creative email marketing designs only to come up short with clicks and conversion? Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can actually decipher the best email practices with their own campaigns. We all know that directing people to open your emails is not easy. Actually, it’s stated that almost 300 billion emails are sent and received daily…

This month I’m going to deviate from my regular series and talk up the new Periodic Table of Email that Marketing Land just released.  After being in the email business for 20 years, I can recognize the effort and organization needed to put this grand data visualization together. I give total props to the Marketing Land team for the work and the value it will bring to our industry. As I reviewed the chart, my eyes wandered immediately to the elements in blue and…

Building a newsletter program can be difficult as a recent HubSpot article shared that open rates for newsletters for most companies “are lucky to hit 17%.” But, building a newsletter program focused on information instead of promotion can be even more challenging. Not only does the information provided need to be relevant, but it also needs to be engaging enough to inspire subscribers to open the next campaign. This is the challenge that the crew at Morning Brew, a daily newsletter providing updates on…

In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a CMO (at least initially, before the results come in). If you introduce yourself at a dinner party as an email marketer, you may very well be laughed at and called a spammer. Email has toiled in the shadows for two decades, going from…