Email Marketing

To most small businesses email marketing means having a list of subscribers you periodically send emails to. However, did you know you can create automations to segment out your audience, send them specific emails based on certain actions or attributes and create email workflows for your customers to go through? And to get started it is fairly easy? First of all, let’s start with why a small business would be interested in email automation. Not all customers are the same. They may have different…

“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form of marketing communication among most companies. Highly anticipated trends for the future include interactivity, personalization, and content. The hottest topic of all though, Artificial Intelligence. Interactivity One trend that…

This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. It is critical to improve our reputations with ISPs through establishing trust with our subscribers. To do that, we need Managed Inbox Optimization (MIO). Managed Inbox Optimization is the practice…

If you can’t trust the internet with your data, what can you trust? That is the question that many people face in 2019. We have sometimes switched providers and canceled services on learning that they compromised our information.  On the other side of the coin, businesses need to learn what to do with the European Union’s new General Data Protection Regulation (GDPR) reporting actions. The punishments can include fines in the millions, which no company wants, or a percentage of your annual turnovers. Since…

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Far from dying on the vine, email is hotter than ever, with roughly 281 billion emails sent and received each day in 2018. Email sees a 66% lead conversion rate, is 40 times more effective than Facebook and Twitter at acquiring new customers, and is considered the preferred…

In today’s world, retailers are having a harder time than ever finding ways to break through the deluge of daily email messages in order to reach customers and get them re-engaged with their brands. So often, marketers talk about getting new customers into the pipeline, but perhaps even more challenging is re-engaging customers who have failed to return to the site in a long time. Brands are often forced to turn to batch-and-blast emails in an attempt to re-engage customers. Because these emails are…

Users of the free version of customer relations management tool HubSpot will now be able to send up to 2,000 emails to would-be and existing customers at no cost each month, the company announced Tuesday. The Cambridge, Massachusetts, company will also let its users manage up to $1,000 in ad spending on Facebook, Google, and LinkedIn each month as part of the free plan. It’s part of HubSpot’s strategy of offering free services to small and midsize businesses, with the knowledge that some will…