Internet Marketing Articles

If you can’t trust the internet with your data, what can you trust? That is the question that many people face in 2019. We have sometimes switched providers and canceled services on learning that they compromised our information.  On the other side of the coin, businesses need to learn what to do with the European Union’s new General Data Protection Regulation (GDPR) reporting actions. The punishments can include fines in the millions, which no company wants, or a percentage of your annual turnovers. Since…

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Far from dying on the vine, email is hotter than ever, with roughly 281 billion emails sent and received each day in 2018. Email sees a 66% lead conversion rate, is 40 times more effective than Facebook and Twitter at acquiring new customers, and is considered the preferred…

In today’s world, retailers are having a harder time than ever finding ways to break through the deluge of daily email messages in order to reach customers and get them re-engaged with their brands. So often, marketers talk about getting new customers into the pipeline, but perhaps even more challenging is re-engaging customers who have failed to return to the site in a long time. Brands are often forced to turn to batch-and-blast emails in an attempt to re-engage customers. Because these emails are…

Users of the free version of customer relations management tool HubSpot will now be able to send up to 2,000 emails to would-be and existing customers at no cost each month, the company announced Tuesday. The Cambridge, Massachusetts, company will also let its users manage up to $1,000 in ad spending on Facebook, Google, and LinkedIn each month as part of the free plan. It’s part of HubSpot’s strategy of offering free services to small and midsize businesses, with the knowledge that some will…

Expedia Vrbo is seeking an experienced Email Editorial Manager to join our Traveler Email Team. We are looking for a proactive and experienced email marketer who can develop best-in-class content strategies & continuously enhance the capabilities of our email marketing program to drive revenue and increase customer loyalty and satisfaction. This role will be responsible for developing, managing and testing a global email content strategy across dozens of email programs, for 20+ brands in over 13+ countries. This role requires analytical acumen, project management…