Timing Matters in Email Marketing: Report – Chief Marketer
Thursday is the day to mail if you want the best email open rates, according to a new report from Campaign Monitor. Looking at over 30 billion emails across 4.2 million campaigns sent last year, the report found that Tuesday was best for clickthrough rates, while campaigns sent on Mondays showed the lowest bounce rates. The beginning of the week is rough all around for email, according to the report. Sunday was the worst day both for open and clickthrough rates, and Monday showed…