Internet Marketing Articles

Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal, at the highest level, is that many multi-location brands and local marketers are not following basic local and SEO best practices. By not fully building out location pages across Google, Facebook and…

Now a day’s Social Media Marketing is the important component of a business marketing plan. Any product or service that needs to be promoted can change social media marketing, acquire, get feedback, subscribe to users, and eventually sell. Ask any business owner, who are your best quality or who they are and they are probably ‘references’. References are created by an individual who shares their experiences with another person within their social circle. Many Successful Entrepreneurs are using their Social Media Marketing sites like…

As humans, we’re wired to socialize. Even in the modern, digital age, 42% of people still prefer in-person interaction, which trumps technological connections like texting, email, and social media. No matter how digitalized we become, the inherent desire to connect with others remains.  A big part of effectively engaging and interacting is possessing “social intelligence”, a term which was first coined by psychologist Edward Thorndike in 1920. Improving your social intelligence is beneficial in many ways, including developing a better marketing strategy. What is…

Knowing the effectiveness of your social media marketing efforts involves more than just counting your Facebook business page “likes” and Twitter followers. Superficial “vanity metrics” rarely provide an accurate window into how well your strategy is working. What really matters is how well your content is: Attracting and keeping the interest of readers, viewers, or listeners. Getting shared. Generating leads. Making sales. And that requires paying attention to metrics that shed light on whether your social media marketing tactics are helping you reach your…

https://feeds.feedblitz.com/-/285951636/_/pammarketingnut.mp3 Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? If these thoughts seem familiar to…