Mobile web design: responsive vs adaptive
2017 was the first year in the history of the internet where website traffic from smartphones and tablets exceeded that from non-mobile devices worldwide. Perhaps unsurprisingly, this figure increased again in 2018 and will likely continue trending upwards for some time to come. To reflect the growing prevalence of mobile traffic, techniques in web design have had to shift substantially. Search engines like Google have begun to primarily index mobile versions of a website, and will actively penalise websites which are not compatible with…