Internet Marketing Articles

Six Best Practices To Propel Your Next Email Marketing Strategy

Email is still one of my favorite channels to distribute content and engage my audience. It’s effective, it’s personal, it’s non-intrusive, and it’s easy to measure return on investment. In fact, a lot of marketers feel the same about this marketing channel. An Ignite Visibility study found that email was the second biggest channel that drove conversions after social media. It also had the second-highest ROI, also after social media. With that said, email marketing can be a bit tricky. Twenty-six percent of marketers…

Report: Email engagement benefits from less send frequency, subject line keywords

Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019. Why we should care The report findings detail the effectiveness of different email marketing strategies and campaigns and shares unique insights from email marketers across different industries. Among the findings, subject lines, email volume and time-sensitive offers are among the most effective approaches to engaging…

5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into. But it’s not as simple as just reaching out to an influential user and asking them to post on behalf of your brand. You need to research the right influencers who have connection to those consumers that you want to reach, you need to establish goals and a strategy to…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you to ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and fears…

Is SEO Losing Its Luster? Not Yet, But …

By Ernie Smith / Aug 26, 2019 (bigtunaonline/iStock Editorial/Getty Images Plus) Evidence is growing that Google increasingly favors its own digital properties over organic search results. That could be a problem for your web traffic if you rely on SEO. Here’s what to consider. Nearly two years ago, Facebook made a decision that led to some major fraying of its reputation among marketers. The company, in an effort to remain in its users’ good graces, decided to scale back the organic reach of brand…

Reasons why your business needs SEO – AZ Big Media

Every day at least once or twice when we are confused about the meaning of a word, or we want to check a recipe we search it over the internet. We ask Google or a similar search engine, and it seems like the magic show all the results appear in a jiffy. Does it ever cross your mind how this is made possible? Do you think it is some magic? Well, the answer is no then. As soon as you make a query on…

Best email marketing software of 2019

Best email marketing software The days of permission marketing are here, which means email campaigns must be targeted, intelligently used, and most importantly, use opt-in lists. The days of using crawler software to harvest emails from websites are gone for good, and anyone attempting that faces not just legal consequences but also consumer backlash. All the more reason why when running a marketing campaign that it’s carefully handled, and properly used, to realistically increase the chances of consumer engagement and improved sales conversions. However,…

15 courses to improve your social media knowledge

What are your goals for social media in the coming year?   You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Here are 15 top online resources and classes you can take. The best part is, most are free. Social media training from Hootsuite Academy This is a free Hootsuite offering for social media marketers and PR pros looking to expand their online horizons. Newbies start at a beginner level, but dedicated…

19 Free SEO Tools That Should Be on Every Marketer’s Radar

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools.  Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google, making your Google search engine ranking the key to organic traffic. Smarter search engine optimization (SEO) can help your website rank higher…

7 Basic SEO Best Practices You Can Learn from Huge Travel Brands

The travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. With a massive amount of searches for vacation and travel planning, it’s one of the top categories online. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel brands: Just a few position increases for their strategic portfolio of keywords can mean millions of dollars in revenue. So it’s fair to say they hire the best and the brightest…

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