Social Marketing

Social media is a living organism. Things change all the time. They change in response to developers’ ideas, user requests, scandals, politics and the rise of social awareness. People behind social media networks never sleep. They test new features, algorithms, ads and designs. They are doing their best to keep you attached to your phone, even though one would assume it’s literally impossible to spend more time on social media than we do already. For marketers, it’s vital to stay up-to-date with how social…

So often, agents lack a social media strategy to help them generate new business opportunities. You have a Facebook Business page, but now what? What else do you do to market your services and yourself to the people you know and don’t know on social media? Follow these proven online marketing tips to market your team and your services, and generate more listing and buyer opportunities with more engagement and conversions online: Tip 1: Create engagement with your audience. Likes are great, but you…

This is interesting – Twitter’s UK arm has this week launched a new initiative which aims to provide insights into how some of the best performing brands on the platform approach their Twitter strategy. The first brand under the microscope is betting and sports news provider Paddy Power, which likely won’t be familiar with those outside of the UK, but is well known in its home nation for its comedic approach to current events. Twitter asked the Paddy’s Power team for their Twitter strategy…

Anyone that has been in business for a number of decades will know just how difficult it could be to gain exposure in the past. Competing against the big boys could be extremely difficult, as it meant having to invest a lot of money into advertising, which smaller businesses simply could not afford to do. Over recent years, the digital revolution has made a big difference to working practices and marketing strategies for business. As a result of our shift into the digital era,…

Maybe you’re coming up on a decade or more of being a Facebook user. Sure, you’ve mastered the occasional shared articles, the posts on friends’ walls on their birthdays, and the process of uploading the best filtered pictures from your latest vacation. If you’re among the two-thirds of American adults — and 81 percent of millennials — who have a Facebook page, you probably feel like you know your way around the platform pretty well.  So how hard could it be to set up…

Follow these quick tips, and you’ll soon be honing in on the affluent prospects you’ve been seeking. July 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books No doubt you can find information on how to set up any social media network out there. But here are a few things you’ll…

Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of localized social marketing features. Data from SOCi’s social media and reputation management platform — in addition to third-party research reports — can help marketers understand why Facebook is the platform to focus on moving forward. Among multi-location brands, Facebook has 3x the number of profiles and pages under management within the SOCi platform than are on Google My Business (GMB), Twitter and…

It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients. July 18, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But…

Over the years, I have worked with companies who block access to all social media platforms within their network. This move was probably intended to keep employees focused on their work. However, the marketing, HR, and sales teams really needed access to these networks! No, I’m not talking about encouraging everyone to go waste their days on YouTube, Instagram, Snapchat, TikTok, etc. I’m also not counting the necessary marketing tasks of running advertising and content campaigns. I’m referring to those of us in marketing and…