Social Marketing

As with all marketing channels, social media is continually evolving. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace…

Social media stats and trends can offer us great insight into where we should plan to spend our time and resources. Lucky for us, Mobile Marketer and Marketing Dive recently published articles highlighting new data and major trends in digital marketing so far this year: Marketing 2019: Key stats at the half (by Marketing Dive) Mobile marketing 2019: Key stats at the half (by Mobile Marketer) The infographic below shares a few social media marketing stats found in these two articles; use these to improve…

Influencer marketing has become one of the hottest trends in marketing in the past few years. And for good reason: In 2018, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy. Given so many marketers are already working with influencers, or are considering it, it is worth delving into what some of the pitfalls are in brand-influencer partnerships. We’ve compiled a list of the 6 dangers in working with influencers, as well as shared the best precautions…

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. They’re sinking more money into paid search and social media isn’t always the answer. However, all too often, they’re ignoring their secret weapon: the PR pro. “PR is, in youth speak, a search and social marketing hack,” says Chris Bartley, managing director of Havas Life Medicom, one of Europe’s biggest health care creative, medical education,…

Influencer marketing is on the rise – and for good reason. While social media platforms provide great capacity to help business reach more users with their messaging, it’s the ‘social’ element of the platform which points to more personal connection. And personal connection comes from individual users, people communicating with each other. Which is where the potential of influencers comes into effect. Throw in the fact that influencers know what works, how to connect with their audience, the various platform tools and functions available,…

“Social Media Marketing (SMM) is a form of digital marketing that utilizes social platforms and networking websites to promote an organization’s products or services through paid and unpaid means.” In 1929, Frigyes Karinthy, a Hungarian writer, put forth a concept called the Six Degrees of Separation in his short story titled “Chains.” The construct propagates the notion that everyone in the world can be linked through a maximum of six social connections. Fast forward 68 years, Andrew Weinreich introduced Six Degrees in 1997, the…

Content marketing is an effective way to generate traffic, leads, and become a thought-leader in your industry. Are you currently running a content marketing campaign? Better yet, are you measuring it? Producing high-quality and actionable content is great, but what really matters is if it’s driving results for your business. That’s why you need to make sure you’re tracking specific KPIs to optimize your campaign over time. All of the metrics we touch on today are easy to measure and say a lot about how your…

Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal, at the highest level, is that many multi-location brands and local marketers are not following basic local and SEO best practices. By not fully building out location pages across Google, Facebook and…

Now a day’s Social Media Marketing is the important component of a business marketing plan. Any product or service that needs to be promoted can change social media marketing, acquire, get feedback, subscribe to users, and eventually sell. Ask any business owner, who are your best quality or who they are and they are probably ‘references’. References are created by an individual who shares their experiences with another person within their social circle. Many Successful Entrepreneurs are using their Social Media Marketing sites like…

As humans, we’re wired to socialize. Even in the modern, digital age, 42% of people still prefer in-person interaction, which trumps technological connections like texting, email, and social media. No matter how digitalized we become, the inherent desire to connect with others remains.  A big part of effectively engaging and interacting is possessing “social intelligence”, a term which was first coined by psychologist Edward Thorndike in 1920. Improving your social intelligence is beneficial in many ways, including developing a better marketing strategy. What is…