Social Marketing

In this age of social media, it’s a huge mistake for a brand not to leverage social platforms. Social media acts as a bridge between your brand and your target audience. It helps you connect with your potential customers and enables you to achieve your brand’s objectives and goals. A strong social media strategy will help you implement these tactics successfully. Continue reading to discover the secret sauce of devising a foolproof social media strategy. 1. Set actionable and measurable goals. Before you dive into…

When properly utilized, a well-designed social media marketing campaign can be a powerful lead generation tool for any business. Here’s how to use social media to your advantage. Marvin Meyer on Unsplash Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a…

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. September 11, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly…

Digital connectivity has changed almost every market sector, and travel is no exception. The ever-expanding range of discovery options, coupled with the rising amount of user-posted images on social media, has upended traditional travel booking models, making it easier than ever for consumers to navigate their own process – and adding a new challenge for businesses to stay relevant and connected with their audiences. That challenge the focus of Facebook’s latest research report, which looks at how the path to purchase for travelers has…

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and Augmented Reality – the ways in…

The pros and cons of social media marketing Social media is an undeniably powerful marketing tool. Whether you are running a small business or launching a major startup, social media gives you a way to build your brand’s reputation, engage with your customers, and nurture crucial sales leads. Your audience is already spending a lot of time on social platforms. The majority of Americans under the age of 65 use some form of social media, according to a study from the Pew Research Center:…

ADVERTISEMENT Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it can be kind of cringe-worthy. Between Facebook, Instagram, and new social networks like Vero and Steemit, where do you start? As Brent Csutoras, co-owner and adviser of Search Engine Journal, puts it: “In 2019, businesses need to really take the time to understand their customers and how they interact with the…

Are you planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts? The team from Raw Shorts share the stats you need to know in this infographic. The listing highlights a range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more. Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under:…