Social Marketing

Social Buzz: why isn’t social media marketing as much fun as it used to be?

Social media has come of age, but its troublesome teen years have forced platforms like Facebook, Twitter and Instagram to introduce their own rules and best practices around marketing. Have these stipulations killed the original fun that came from interacting with new (and sometimes famous people) in real-time digitally from all around the world? Ahead of the big event later this month, The Drum’s Social Buzz Awards jury for 2019 came together to discuss the evolution of social media, as well as why (and…

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

As humans, instant gratification is in our DNA, and we now live in a society which is increasingly being built on immediate access. When we want something, we want it now – we don’t want to wait in line or even wait for a mobile web page to load on our device. This is why you now have only eight seconds to make that first digital impression when your dream customer visits your blog, website or social network profiles. When consumers are inconvenienced by a wait…

Video Marketing Statistics for 2020 [Infographic]

Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option.  Questions have been raised about the actual viability of video content following revelations of problems with Facebook’s video usage metrics, which some have claimed indicate that the prominence of video is not as significant as The Social Network might want us to believe. But for one, the reported errors don’t relate to overall video viewing stats, which remain strong, and second, Facebook…

Social Media Marketing: How to Create a Strong Personal Brand

The personal brand of your company is one of the most crucial factors for its success. It is the culmination of your company’s identity, which is packaged and presented in a manner that’s attractive, pleasing, and familiar to your prospective clients. Did you know, though, that companies and organizations aren’t the only ones in need of solid branding? Personal branding, the art of creating a career boosting brand for yourself, is also important. Just like traditional brands, personal branding gives you a unique voice,…

How and Why to Prioritize Social Media in Your Weekly Marketing Activities

It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media marketing gets sometimes pushed to the back of the to-do list to make room for other owned channels, with the risk of losing much in terms of nurturing your audience on social and, eventually, turn them into…

Is Social Media Marketing Dying?

Social media revolutionized life as we knew it. Platforms such as Facebook and Twitter magnified the celebrity spotlight, gave rise to new influencers, encouraged the flow of information, and became the go-to marketing and customer engagement tool for brands the world over. The only problem is, some studies and digital marketing thought leaders are finding that social media is losing its mojo. To delve deeper into this issue we got in touch with a range of marketers to gauge their views on the health…

What to Expect When You’re Expecting Social Media Engagement

Whether we are participating on social media on behalf of our institutions or ourselves, we probably have experienced composing the perfect post — funny, relevant, reflective — only to have it ignored in our feed, barely even noticed, as if we’d never posted at all. While we might blame the time of day or the algorithm or Mark Zuckerberg, it can be a special kind of rejection. Or is it? Rachel Roman, the force behind Fordham University’s social media efforts for the past two…

Social media marketing requires respect for image creators’ copyright

Eye-catching imagery has become essential to marketing your brand on social media. Finding, or creating the perfect image to help tell the story of your business can determine if your audience stops to learn more, or moves on. With over 3.2 billion images being shared each day (via Nielsen, 2018), there is a lot of content at the hands of businesses who want to use it. How copyright works But, before you hit “share” on a random image you find online — remember —…

Marketing with memes: The ins and outs of sharing viral social content

SpongeBob SquarePants does not look happy. Eyes downcast, listlessly holding a remote control, the animated character is pictured rising out of his armchair. The caption reads, “When someone casually says dressing for Halloween is stupid…” above SpongeBob’s response, “ight imma head out.” This is just one recent example of an Instagram post shared by Tipsy Elves, a brand that specializes in holiday-themed sweaters and other clothing. Although the post is part of the brand’s larger social media marketing strategy, its name and products are nowhere…

5 Rising Social Media Platforms to Watch

Your business can benefit from more than just Facebook, Twitter and Instagram. Opinions expressed by Entrepreneur contributors are their own. Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an…

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