Social Marketing

You’ve probably heard the term “marketing funnel” being thrown around (or perhaps this is your first time hearing it). Either way, you might not have any idea what it means. If you don’t know how it works, it’s possible that your business could be losing out on major revenue. Before we jump into how to build a social media marketing funnel, let’s start with what a marketing funnel actually is and why it’s important to your business. What is a marketing funnel?  In simple words, a marketing funnel is…

If you don’t have a social media marketing strategy in place by now, you need to rectify that. While “posting and praying” may see you get some results, it won’t enable you to derive the full capability of social media platforms for brand promotion, and maximize your performance. In order to get the most out of your efforts, you need a plan. This overview from the team at StatusBrew provides a good rundown of the key fundamentals that will establish a stable foundation for…

With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into. But it’s not as simple as just reaching out to an influential user and asking them to post on behalf of your brand. You need to research the right influencers who have connection to those consumers that you want to reach, you need to establish goals and a strategy to…

What are your goals for social media in the coming year?   You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Here are 15 top online resources and classes you can take. The best part is, most are free. Social media training from Hootsuite Academy This is a free Hootsuite offering for social media marketers and PR pros looking to expand their online horizons. Newbies start at a beginner level, but dedicated…

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Marketers who can accurately track and amplify sharing across dark channels could boost their brand footprints by a massive margin. Scroll down to learn: A Quick Guide to Social Media Marketing Tools for SMBs An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer’s Guide no SMB can afford to miss! Download What is dark social and its benefits  Two hacks to monitor its effects…

Are you looking for ways to add more visuals into your social media strategy, but are stuck for ideas on what you should post? Need some inspiration to help you come up with better image and video content? This list of 116 visual content ideas will help. The listing is broken down into seven key categories: Shareable images PDFs Brand images Info images Print images Videos Other Check out the infographic below for more detail. A version of this post was first published on…

Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further drive revenue. Social media can connect national multi-location brands with millions of consumers, but it’s not the masses that matter. The local consumers around each business location are the ones you need to engage with and reach. Only local consumers walk into each business location, make in-store purchases, and engage with the business as part of the local social…

Are you looking for ways to improve your social media strategy? Are you just getting started with social media and want to learn the etiquette you should follow? The team from Salesforce share a list of key social selling “dos and don’ts” in this infographic. The listing serves as a good reminder of important considerations to keep in mind, each of which can have a significant impact on your social media marketing performance. Check out the infographic for more detail. A version of this post was…

These days, coming into social media marketing without a plan is guaranteed to see you fall flat, and lose out on opportunities. In the early days of social, it was easier to start up a profile on a new platform and quickly build a following, but with algorithm changes, habitual shifts, and an increasingly digital native audience, who know what they like (and what they don’t), that’s no longer the case.  Now, there’s more competition for attention within feeds, and people are using each platform in…

With over 3.2 billion social media users globally, it’s not surprising that B2B marketers are increasingly focusing on social media marketing. It’s quite likely your customers are on social media, so not only is it important to engage with them on these social platforms, you must do it right. To help you refine your social media approach we got with the marketing experts and asked them to share the main ways they see B2B brands fail at social media, and how they can improve.…