Social Marketing

Knowing the effectiveness of your social media marketing efforts involves more than just counting your Facebook business page “likes” and Twitter followers. Superficial “vanity metrics” rarely provide an accurate window into how well your strategy is working. What really matters is how well your content is: Attracting and keeping the interest of readers, viewers, or listeners. Getting shared. Generating leads. Making sales. And that requires paying attention to metrics that shed light on whether your social media marketing tactics are helping you reach your…

https://feeds.feedblitz.com/-/285951636/_/pammarketingnut.mp3 Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? If these thoughts seem familiar to…

Social versus email. Marketers perpetually debate which channel is more effective. But, really, there’s no clear winner. Each channel brings its own strengths to a content marketing strategy. Email is direct, targeted, and inspires action. Social media serves as an ever-present online platform that builds brand identity and encourages conversation. You could opt for just one of them, or let them operate independently of each other. But when you integrate email and social media, letting the two channels support each other, that’s when the…

Want to save time? Boost productivity? Get organized? Develop new, unicorn-level social-media strategies? The workflow of a social media marketer can be chaotic and overwhelming — but it doesn’t have to be. Tools like MobileMonkey, Meet Edgar, and IFTTT, to name a few, help you get the job done and stay sane. Every social-media marketer should have these 11 social media marketing tools bookmarked for easy access (I know I do). Discover them now! Social Media Marketing Tools MobileMonkey Chatbot marketing is at the forefront of most digital-marketers minds.…

There are a select few marketers and brands who have really mastered their LinkedIn strategy, and looking at how these brands approach content on the professional social network may inspire some upgrades to your own LinkedIn strategy. On May 28th, we held an #SMTLive Twitter chat on marketing your business on LinkedIn. In case you didn’t make it to the live chat, we put together a recap to share the highlights from that conversation here. However, one question in particular seemed worthy of a little…

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a $3.1 million funding round led by repeat investors Serra Ventures and Flyover Capital, with participation from existing investors Sean Bratches, a longtime ESPN executive who is currently managing director of commercial operations for Formula 1, and CSM North…

When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers which may lead to disappointed bosses and upset clients. A recent study conducted by Sprout Social surveyed both marketers and consumers, in order to help identify key challenges, and offer insights on what users expect when it comes to social media marketing.…