Email Marketing

We live in a global economy. And even if 80% of your business is focused on the US market, that is four time zones right there – six if you count Alaska and Hawaii. No position in your marketing team feels this more than your email marketing manager. Without a doubt, they have been exploring the email marketing best practices as it pertains to perfect timing. (If not, please forward them this article immediately.) Perfect timing in email marketing can improve your open rates…

In the world of restaurants, the competition is fierce, the choices are abundant, and the inbox is an increasingly important vehicle which restaurateurs can use to engagetheir customers, ultimately gaining insights about their clientele. The U.S. alone boasts a robust mix of more than 650k restaurants and dining experiences. Amongst all this competition, how can email marketing help a restaurant stand out and thrive? At Patina Restaurant Group, we recognize that by creating a personalized experience, our clients feel more connected to our brand.…

In 2018, NAR found that approximately 93 percent of REALTORS® use email as the primary source of communication with their sphere. But is it being used to its potential? Is it being used to discover that a contact is considering listing their property? Is it being used to freshen and clean sphere data? Is it being used to discover what type of property a contact is interested in? Is it being used to trigger drip campaigns based on a contact’s interests? Is it being…

Published July 1, 2019 Are you in the process of creating an email marketing campaign for your business? Need some facts and figures to help you implement a successful email marketing strategy? The team from AfterOffers share the stats you need to know in this infographic. Here are a few areas they cover: Email automation Mobile emails Email personalization Email ROI Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital…

Analysis of more than 10 billion global emails reveals when and how people engage with email Litmus’ 2019 State of Email Engagement report reviewed opened emails. Sixty-one percent of all emails analyzed were tracked as being read by recipients for eight seconds or more. Another 23 percent are skimmed, and 15 percent received a glance. The study aggregates data from email campaigns sent by Litmus clients, which include leading companies in tech, retail, finance, and hospitality. Litmus tracked and analyzed more than 10 billion…

Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more likely to do business with a company that offers personalized experiences. It builds trust and shows customers that you value them. Marketers are at varying stages of maturity in their personalization journeys. The fact is, when it comes to personalization, you absolutely have to crawl before you can run. Cross-examining your email marketing efforts is a good…

The average email open rate for all industries in the United States equals 18%. And the average click-through rates on emails amounts to 2.69.% But the average click-to-open rate stands at 14.10%. The percentages appeared in the findings of Campaign Monitor’s latest research on Email Marketing Benchmarks by industries. Campaign Monitor specializes in helping businesses gain loyal customers through personalized email campaigns. The company analyzed millions of email campaigns to compile the final report. 2019 Email Marketing Statistics The research demonstrates the importance of…