shawn@seopros.us

Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more likely to do business with a company that offers personalized experiences. It builds trust and shows customers that you value them. Marketers are at varying stages of maturity in their personalization journeys. The fact is, when it comes to personalization, you absolutely have to crawl before you can run. Cross-examining your email marketing efforts is a good…

The average email open rate for all industries in the United States equals 18%. And the average click-through rates on emails amounts to 2.69.% But the average click-to-open rate stands at 14.10%. The percentages appeared in the findings of Campaign Monitor’s latest research on Email Marketing Benchmarks by industries. Campaign Monitor specializes in helping businesses gain loyal customers through personalized email campaigns. The company analyzed millions of email campaigns to compile the final report. 2019 Email Marketing Statistics The research demonstrates the importance of…