shawn@seopros.us

5 Automated Email Marketing Messages You Should Be Using – Entrepreneur

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors rather than doing it manually. The reality is no small business owner has time to write individual messages and send…

Web Design Practices That Frustrate SEO Pros – Search Engine Journal

What web design practices interfere with SEO? Do web developers and digital marketers clash over webpage design decisions? What issues face today’s website management teams? If you have ever wondered if online marketers care about webpage design, the answer is yes, they do. It can take years of work experience to truly understand how changes in web design practices affect search engine marketing strategies. Someone who is just learning search engine optimization starts with the basics of learning how search engines rank webpages and…

Email Marketing Best Practices for 2019: Putting a Stamp on Personalization – The Content Standard by Skyword

Poor old email can get forgotten about—sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. But email is far from dead. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize. That’s not to say these efforts might not need a little refreshing. One-size-fits-all messaging simply doesn’t have a place in email marketing best practices for 2019. Nor does…

What two big studies tell us about the state of local marketing – Search Engine Land

Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal, at the highest level, is that many multi-location brands and local marketers are not following basic local and SEO best practices. By not fully building out location pages across Google, Facebook and…

8 Ways Can be Improve Your Business by using Social Media Marketing – Thrive Global

Now a day’s Social Media Marketing is the important component of a business marketing plan. Any product or service that needs to be promoted can change social media marketing, acquire, get feedback, subscribe to users, and eventually sell. Ask any business owner, who are your best quality or who they are and they are probably ‘references’. References are created by an individual who shares their experiences with another person within their social circle. Many Successful Entrepreneurs are using their Social Media Marketing sites like…

How to Create an Email Drip Campaign for Increased Engagement – Business.com

Email marketing is one of the most popular techniques used by bloggers and online storefronts alike to generate more traffic and boost sales. Research shows that 61% of bloggers create an email marketing campaign to increase the number of views on their blog.  One of the most popular ways businesses are keeping in touch with their customers is through drip campaigns. In essence, a drip campaign is a marketing technique that allows businesses to build a rapport with customers and prospects alike through a long-tail…

How ‘Social Intelligence’ Can Lead to a Better Marketing Strategy – Social Media Today

As humans, we’re wired to socialize. Even in the modern, digital age, 42% of people still prefer in-person interaction, which trumps technological connections like texting, email, and social media. No matter how digitalized we become, the inherent desire to connect with others remains.  A big part of effectively engaging and interacting is possessing “social intelligence”, a term which was first coined by psychologist Edward Thorndike in 1920. Improving your social intelligence is beneficial in many ways, including developing a better marketing strategy. What is…

Social Media Marketing Metrics: What Matters? – The Hutchinson News

Knowing the effectiveness of your social media marketing efforts involves more than just counting your Facebook business page “likes” and Twitter followers. Superficial “vanity metrics” rarely provide an accurate window into how well your strategy is working. What really matters is how well your content is: Attracting and keeping the interest of readers, viewers, or listeners. Getting shared. Generating leads. Making sales. And that requires paying attention to metrics that shed light on whether your social media marketing tactics are helping you reach your…

7 Social Media Marketing Courses to Bookmark – Social Media Today

Looking to stay up to date with the latest social media marketing tactics and best practices? The social media sector is fast and furious, and what worked last year won’t necessarily work this year. Heck, what worked last month might not work this month. No matter your industry, and no matter the social media platform/s you invest in, you need to stay on top of the latest changes, trends, and best practices.  Luckily, there’s a range of great courses, webinars, and videos out there…

Make Email Marketing More Effective with Specific Goals – Inc.com

It’s impossible to know whether your campaign is gaining traction without measuring certain metrics known as key point indicators (KPIs). Analyzing data-driven information will tell you at what pace your business is moving and how long it will take to reach your objectives. You can’t improve what you don’t know, so regularly measuring your email campaign’s KPIs is essential. There are several key metrics to monitor for your campaign: Open rate: the number of emails that were opened out of all that were sent…

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