(SEO) Search Engine Optimization

7 Email Marketing Tips to Help You Create Awesome Finance Emails

Savings accounts, credit cards, loans – well these aren’t the kind of words that excite everyone. Rather, finance is considered boring by many. To add to the woes is the rigid regulatory environment. Content, however, can help to make things interesting for financial service providers; it can help them connect better with their clients and customers. With smart, engaging, and useful content, financial companies have a great scope to boost customer engagement. Good email marketing campaigns thus can play a crucial role in creating…

How to Use Data to Improve Your Email Marketing

Takeaways – Change the domain name slightly to pique recipients’ interest. – Send both HTML and text versions of the same email. – Check in with those who haven’t opened your emails in several months. The Pro: Jon Salk Title: President Company: SalkMarketing.com (asi/201713), Boca Raton, FL While good email open rates tend to hover between 10% and 20%, SalkMarketing.com strives for a high 50% when it’s sending emails to its primary database. It usually hits about 30%, which is excellent in the email…

Eight Steps To Conducting An SEO Audit

Audits provide an understanding of performance and clarity on what needs to happen to achieve objectives. Yet, in my experience, companies rarely take the time to conduct audits. In this post, I’ll simplify the auditing process as it pertains to SEO (search engine optimization) so that an audit becomes useful instead of daunting. Here are eight steps to conducting an effective SEO audit on your organic search efforts. 1. Determine scope. What are you going to audit? For SEO, there are three critical areas…

4 Tips for Getting Email Marketing Feedback

Want to improve your email marketing program? Get input from your entire organization. Carly Wirkus, manager, marketing automation at Jamf, notes that her team walks through their results each month with the company’s global team, to discuss what is and isn’t working. “Having those actual conversations can give you context for your theories,” says Wirkus, who spoke at Litmus Live in Boston this week. “It’s a great way to orient your [entire organization] around the same goals, and figure out how to carry results…

Time To Get Social: Prioritizing Social Marketing Strategies

Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision-makers where they are – social media. Developing a strong social…

Content Truly Is King in SEO

Search engine optimization is based on two concepts: relevance and authority. Without great content, your site will possess neither the relevance nor the authority required to rank well in organic search. Words are everything online. Websites would have no basis for existence without words. Even something as visual as a viral meme relies on words to make it funny and give it the relevance needed to go viral. Video also requires some form of textual wrapper – at least a headline – to help…

Explaining How SEO Works To Clients

The more people who can find your website in search engines such as Google, the more customers, sales and leads you are going to generate. Plain and simple. This process is called search engine optimization, or SEO for short. When it comes to selling SEO services to a prospect who is familiar with this process, things can be fairly easy. But what about when you’re dealing with a prospect who has no idea what SEO actually is? That’s when things can get tricky. Operating…

10 Most Common SEO Mistakes of Online Ad Publishers

There’s always been a lot of talk about the value of search engine optimization (SEO) for literally any kind of online business you can think of. Online shops, marketing agencies, software as a service (SaaS) providers – you name it! But the one industry that could certainly benefit from some more SEO time is that of paid advertising. More specifically – the vast and distributed network of domains that help every advertiser deliver their message to every local market on the World Wide Web.…

Can SEO Be Made Predictable?

Search is a highly complex ecosystem. Any time a user enters a search query, the search engine applies a powerful algorithm to show the pages that best match the query – thus fulfilling the user’s need for information. But how does the search engine determine which pages to show against a query, and in what order? In other words, what is behind the algorithms that determine search rankings? If one was able to crack Google’s algorithm, every search result for every query could be…

What Is Forensic SEO?

One of the core areas of SEO services for me over the last 10+ years has been forensic SEO. And hell, I drop that term all the time in various conversations, groups, interviews like it’s something that everyone knows about. Apparently, not so much. There does seem to be a little confusion out there on what it is exactly. And so today, we’re going to try and clear that up. Oh, by the way, I am quite aware of the myriad of existing “definitions”…

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