(SEO) Search Engine Optimization

Takeaways From MozCon: What Digital Agencies Need To Know About SEO

Digital moves fast — a fact that’s definitely not lost on agencies. By the time we’ve mastered a tactic, a new one is right around the corner. While keeping pace with industry changes is something we all need to prioritize, that pressure is often felt even more heavily by agencies that have to juggle multiple client accounts. Change was a big theme at this year’s MozCon, my company’s annual conference for digital marketers. Topics addressed everything from the changing search engine results pages (SERPs)…

A Guide to On-Page SEO for Ecommerce Websites

On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google). To make an informed buying decision, they usually: Compare prices and features. Read reviews. Search for tips and advice. If your website isn’t visible when people are searching for the products you sell, you’re losing out on potential customers and profits. Let’s examine some of the most significant concepts for improving on-page SEO and…

Why Link Building is Important for Search Engine Optimization

Search Engine Optimization (SEO) and backlinks are two things that go hand in hand whenever you want to take your website a notch higher. Even though they may work independently, you can never get the most out of them. No wonder every conversation regarding SEO will always involve link building. But what really makes backlinks so important? If you have been asking yourself this question then you have definitely come to the right place. In this article, we will take a look at some…

Dos And Don’ts Of Content Writing For Search Engine Optimization

Content writing plays a central role in search engine optimization, which is why it is important to do it right. Keywords must be included but not overused, it should feel natural, etc. The keywords should be distributed evenly throughout the article rather than being limited to the first or the last paragraphs. There is no doubt about the role of content writing in search engine optimization. After all, if there is no text on the web page how will the search engines find and…

Top SEO Guidelines: How to Improve Google Search Rankings

SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that’s how many beginners think of SEO. You know, the beast that lies in wait to devour your efforts, ensuring you don’t reach your happy place in terms of traffic. But nothing could be further from the truth. SEO is the exact opposite; it is one of the vehicles you can use to drive more traffic to your site. If you do your work well,…

GoDaddy Launches New SEO and Email Marketing Tool for SMBs

GoDaddy is known for its website hosting services but it wants to be more than that for small businesses and entrepreneurs. Today it introduced Websites + Marketing, a set of services the company says small businesses and entrepreneurs can use to increase their audiences. GoDaddy includes tools for website building, email marketing, search engine optimization (SEO), and managing business profiles on platforms such as Instagram and Google My Business. The latter lets companies manage their presence in online searches. For GoDaddy, the goal in…

19 Actionable Image Optimization Hacks For Ranking in Google Search Results [infographic]

If you are searching for ways to increase your organic traffic from Google, it’s high time to start optimizing images. It can result in the expansion of your search presence and alignment of your images with visual discovery. If you are aware of the concepts of image Search Engine Optimization  (SEO), chances are that you are familiar with filenames and ALT tags. The team at SEO Sherpa recently prepared a comprehensive graphic with a number of image SEO hacks along with instructions. For those looking…

Find Out Future Growth of Search Engine Optimization (SEO) Tools Market by forecast 2019-2025 Global Key Players SEMRush, KWFinder, MOZ, and Yoast SEO

The “Global Search Engine Optimization (SEO) Tools Market” provides up-to-date information on current and future industry trends, enabling readers to identify products and services to increase revenue growth and profitability. This research report provides in-depth study of all key factors affecting global and regional markets, including drivers, imprisonment, threats, challenges, opportunities and industry-specific trends. This report cites worldwide trust and specimens with leading player’s downstream and upstream analysis. The Global Search Engine Optimization (SEO) Tools Market to expand at an impressive CAGR of +12%…

Zink: On SEO: Long-tail keywords, optimization and back links

SEO what? Part One The following is an excerpt from SCORE Business TV’s episode on Search Engine Optimization (SEO). The complete TV show is available at: https://manasota.score.org/resource/digital-marketing-seo-non-techies Consumers are bombarded daily by digital marketing messages. Business owners are aware that digital marketing is essential to their growth and survival. This show explains digital marketing and the fundamentals of using SEO. My expert guest was Nabil Freij. In 1996, Nabil started GlobalVision, a translation software localization service. Nabil’s a certified SCORE mentor and the author…

SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know

If you’re a new business owner, a creative entrepreneur, or unfamiliar with what’s going on in search engine optimization, SEO can seem intimidating. After all, it’s your small business wrestling to get to the top of Google search engine results. But it doesn’t have to be that way. If creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines. SEO Isn’t Just for the Big Companies It…