shawn@seopros.us

4 Tips for Getting Email Marketing Feedback

Want to improve your email marketing program? Get input from your entire organization. Carly Wirkus, manager, marketing automation at Jamf, notes that her team walks through their results each month with the company’s global team, to discuss what is and isn’t working. “Having those actual conversations can give you context for your theories,” says Wirkus, who spoke at Litmus Live in Boston this week. “It’s a great way to orient your [entire organization] around the same goals, and figure out how to carry results…

Time To Get Social: Prioritizing Social Marketing Strategies

Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision-makers where they are – social media. Developing a strong social…

Getting into the Web Design and Development Market

Even though some people might tell you that the market for web designers and developers has become quite crowded and there’s no point in trying to get into it anymore, that’s quite far from the truth. In fact, you can easily make a name for yourself if you’ve got the right skills at the moment, as there has been another boom of internet businesses cropping up left and right, and they all need the corresponding services to stay afloat. The rise of markets like…

How and Why to Prioritize Social Media in Your Weekly Marketing Activities

It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media marketing gets sometimes pushed to the back of the to-do list to make room for other owned channels, with the risk of losing much in terms of nurturing your audience on social and, eventually, turn them into…

7 Email Marketing Designs You Should Watch Out For

Have you or your company brainstormed for creative email marketing designs only to come up short with clicks and conversion? Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can actually decipher the best email practices with their own campaigns. We all know that directing people to open your emails is not easy. Actually, it’s stated that almost 300 billion emails are sent and received daily…

Getting the big picture for the future of email

This month I’m going to deviate from my regular series and talk up the new Periodic Table of Email that Marketing Land just released.  After being in the email business for 20 years, I can recognize the effort and organization needed to put this grand data visualization together. I give total props to the Marketing Land team for the work and the value it will bring to our industry. As I reviewed the chart, my eyes wandered immediately to the elements in blue and…

Make These Changes to Meet Web Design Accessibility Standards

Accessibility is a key function of any web design or app strategy. New government accessibility regulations in the UK mean that all public sector websites created on or after Sept. 23, 2018, must be accessible. Mobile apps must be accessible by June 2021. Design is a crucial component of any website or app, all too often we see organizations get carried away with the aesthetics and see accessibility as a small focus, when in fact, there are a lot of features that need to…

Content Truly Is King in SEO

Search engine optimization is based on two concepts: relevance and authority. Without great content, your site will possess neither the relevance nor the authority required to rank well in organic search. Words are everything online. Websites would have no basis for existence without words. Even something as visual as a viral meme relies on words to make it funny and give it the relevance needed to go viral. Video also requires some form of textual wrapper – at least a headline – to help…

4 Simple Web-Design Tips to Boost Conversions

An attractive site is half the battle. September 30, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Wooing online shoppers can be tricky. While your website may look professional and include social proof and trust badges, you could be overlooking less obvious design elements that can affect conversions. But don’t worry; you don’t have to be a web designer yourself to understand and implement these four simple fixes.  1. Pick the right colors.  When choosing colors for your website, you shouldn’t simply pick your favorite. Instead,…

Explaining How SEO Works To Clients

The more people who can find your website in search engines such as Google, the more customers, sales and leads you are going to generate. Plain and simple. This process is called search engine optimization, or SEO for short. When it comes to selling SEO services to a prospect who is familiar with this process, things can be fairly easy. But what about when you’re dealing with a prospect who has no idea what SEO actually is? That’s when things can get tricky. Operating…

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