shawn@seopros.us

Email Marketing Tips to Help You Generate More Sales

Have your email marketing campaigns failed to deliver the results you were after? If you’re scratching your head wondering how to get email marketing right, let me tell you: when it comes to the email marketing copy, there’s nothing a bit of behavioral psychology can’t solve. And to that end, I’m here to give you the most relevant, actionable email marketing tips in the industry to help you write killer emails that convert. It All Starts With the Subject Line Sleeknote compiled a list…

Email marketing and customer retention in the financial services industry

It was surprising to learn that more than two in five financial services customers say they rarely or never receive relevant marketing communications from financial services companies they’ve used before or are currently using, according to a new Yes Marketing study. Additionally, nearly a quarter (22%) of consumers say they hear from companies across channels including email, SMS, push notifications, social media and display ads too frequently, while 8% say they do not hear from companies on those same channels often enough. In the…

The death of email marketing

You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and Ascend2, it seems the opposite is true. Marketing influencers at 145 businesses with 500 or fewer employees tell us email is alive and thriving. Download this PDF to find out: The top strategic priorities and the most common barriers to success The most effective channels for marketing content Which digital content types are most effective And…

Takeaways From MozCon: What Digital Agencies Need To Know About SEO

Digital moves fast — a fact that’s definitely not lost on agencies. By the time we’ve mastered a tactic, a new one is right around the corner. While keeping pace with industry changes is something we all need to prioritize, that pressure is often felt even more heavily by agencies that have to juggle multiple client accounts. Change was a big theme at this year’s MozCon, my company’s annual conference for digital marketers. Topics addressed everything from the changing search engine results pages (SERPs)…

A Guide to On-Page SEO for Ecommerce Websites

On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research with a search (usually on Google). To make an informed buying decision, they usually: Compare prices and features. Read reviews. Search for tips and advice. If your website isn’t visible when people are searching for the products you sell, you’re losing out on potential customers and profits. Let’s examine some of the most significant concepts for improving on-page SEO and…

Why Link Building is Important for Search Engine Optimization

Search Engine Optimization (SEO) and backlinks are two things that go hand in hand whenever you want to take your website a notch higher. Even though they may work independently, you can never get the most out of them. No wonder every conversation regarding SEO will always involve link building. But what really makes backlinks so important? If you have been asking yourself this question then you have definitely come to the right place. In this article, we will take a look at some…

Dos And Don’ts Of Content Writing For Search Engine Optimization

Content writing plays a central role in search engine optimization, which is why it is important to do it right. Keywords must be included but not overused, it should feel natural, etc. The keywords should be distributed evenly throughout the article rather than being limited to the first or the last paragraphs. There is no doubt about the role of content writing in search engine optimization. After all, if there is no text on the web page how will the search engines find and…

16 Email Marketing Metrics You Need to Measure

Email marketing is probably the most effective channel in terms of ROI. With a 42:1 return on investment, who could argue? But guess what? If done better, the ROI could be even higher. But to do better, you need to understand what needs to be optimized. So, you need drive insight from a huge array of data points. However, as time-poor email marketers, we are often stuck in a rut of metric analysis: opens, clicks, unsubscribes, and so on. This article will help identify…

How To Use Social Media To Supercharge Your Inbound Marketing Strategy

When properly utilized, a well-designed social media marketing campaign can be a powerful lead generation tool for any business. Here’s how to use social media to your advantage. Marvin Meyer on Unsplash Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting algorithms and costly marketing mistakes, many have a difficult time generating a…

Top SEO Guidelines: How to Improve Google Search Rankings

SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that’s how many beginners think of SEO. You know, the beast that lies in wait to devour your efforts, ensuring you don’t reach your happy place in terms of traffic. But nothing could be further from the truth. SEO is the exact opposite; it is one of the vehicles you can use to drive more traffic to your site. If you do your work well,…

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