Social Marketing

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. Find out some of the numbers behind Black Friday and…

5 Ways to Dominate Social Media Marketing in 2020

If you want to thrive in 2020, you need to adapt. Opinions expressed by Entrepreneur contributors are their own. While social media continues to play a huge role in Americans’ lives in both a personal and professional sense, there’s also a growing wariness that marketers need to be aware of. For example, a 2018 Pew Research Center study found that social media overtook print newspapers as a more popular news source, yet a 2019 Pew study revealed that 62 percent of U.S. adults think social…

Why the Future of Influencer Marketing will be Organic Influencers

Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what gave rise to the influencer marketing industry.  But after riding high on the growing ubiquity of social platforms and the democratization of celebrity over the past decade, it seems influencer marketing – in the traditional sense – is in the midst of an irreversible fail from grace.  As Casey Ferrell, Vice President and Head of U.S. Monitor (owned by…

Social Buzz: why isn’t social media marketing as much fun as it used to be?

Social media has come of age, but its troublesome teen years have forced platforms like Facebook, Twitter and Instagram to introduce their own rules and best practices around marketing. Have these stipulations killed the original fun that came from interacting with new (and sometimes famous people) in real-time digitally from all around the world? Ahead of the big event later this month, The Drum’s Social Buzz Awards jury for 2019 came together to discuss the evolution of social media, as well as why (and…

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

As humans, instant gratification is in our DNA, and we now live in a society which is increasingly being built on immediate access. When we want something, we want it now – we don’t want to wait in line or even wait for a mobile web page to load on our device. This is why you now have only eight seconds to make that first digital impression when your dream customer visits your blog, website or social network profiles. When consumers are inconvenienced by a wait…

Video Marketing Statistics for 2020 [Infographic]

Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option.  Questions have been raised about the actual viability of video content following revelations of problems with Facebook’s video usage metrics, which some have claimed indicate that the prominence of video is not as significant as The Social Network might want us to believe. But for one, the reported errors don’t relate to overall video viewing stats, which remain strong, and second, Facebook…

Social Media Marketing: How to Create a Strong Personal Brand

The personal brand of your company is one of the most crucial factors for its success. It is the culmination of your company’s identity, which is packaged and presented in a manner that’s attractive, pleasing, and familiar to your prospective clients. Did you know, though, that companies and organizations aren’t the only ones in need of solid branding? Personal branding, the art of creating a career boosting brand for yourself, is also important. Just like traditional brands, personal branding gives you a unique voice,…

How and Why to Prioritize Social Media in Your Weekly Marketing Activities

It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media marketing gets sometimes pushed to the back of the to-do list to make room for other owned channels, with the risk of losing much in terms of nurturing your audience on social and, eventually, turn them into…

Is Social Media Marketing Dying?

Social media revolutionized life as we knew it. Platforms such as Facebook and Twitter magnified the celebrity spotlight, gave rise to new influencers, encouraged the flow of information, and became the go-to marketing and customer engagement tool for brands the world over. The only problem is, some studies and digital marketing thought leaders are finding that social media is losing its mojo. To delve deeper into this issue we got in touch with a range of marketers to gauge their views on the health…

What to Expect When You’re Expecting Social Media Engagement

Whether we are participating on social media on behalf of our institutions or ourselves, we probably have experienced composing the perfect post — funny, relevant, reflective — only to have it ignored in our feed, barely even noticed, as if we’d never posted at all. While we might blame the time of day or the algorithm or Mark Zuckerberg, it can be a special kind of rejection. Or is it? Rachel Roman, the force behind Fordham University’s social media efforts for the past two…