Social Marketing

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. September 11, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly…

Facebook Releases New Insights into Marketing to Modern Travelers [Infographic]

Digital connectivity has changed almost every market sector, and travel is no exception. The ever-expanding range of discovery options, coupled with the rising amount of user-posted images on social media, has upended traditional travel booking models, making it easier than ever for consumers to navigate their own process – and adding a new challenge for businesses to stay relevant and connected with their audiences. That challenge the focus of Facebook’s latest research report, which looks at how the path to purchase for travelers has…

5+ Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and Augmented Reality – the ways in…

Should Social Media Be Your Main Marketing Tool?

The pros and cons of social media marketing Social media is an undeniably powerful marketing tool. Whether you are running a small business or launching a major startup, social media gives you a way to build your brand’s reputation, engage with your customers, and nurture crucial sales leads. Your audience is already spending a lot of time on social platforms. The majority of Americans under the age of 65 use some form of social media, according to a study from the Pew Research Center:…

11 Social Media Marketing Strategies for Ecommerce Websites

ADVERTISEMENT Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it can be kind of cringe-worthy. Between Facebook, Instagram, and new social networks like Vero and Steemit, where do you start? As Brent Csutoras, co-owner and adviser of Search Engine Journal, puts it: “In 2019, businesses need to really take the time to understand their customers and how they interact with the…

12 Video Statistics to Guide Your 2020 Online Marketing Strategy [Infographic] – Social Media Today

Are you planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts? The team from Raw Shorts share the stats you need to know in this infographic. The listing highlights a range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more. Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under:…

A Beginner’s Guide To Executing A Social Media Marketing Funnel

You’ve probably heard the term “marketing funnel” being thrown around (or perhaps this is your first time hearing it). Either way, you might not have any idea what it means. If you don’t know how it works, it’s possible that your business could be losing out on major revenue. Before we jump into how to build a social media marketing funnel, let’s start with what a marketing funnel actually is and why it’s important to your business. What is a marketing funnel?  In simple words, a marketing funnel is…

8 Steps to Build a Capable Social Media Marketing Strategy [Infographic]

If you don’t have a social media marketing strategy in place by now, you need to rectify that. While “posting and praying” may see you get some results, it won’t enable you to derive the full capability of social media platforms for brand promotion, and maximize your performance. In order to get the most out of your efforts, you need a plan. This overview from the team at StatusBrew provides a good rundown of the key fundamentals that will establish a stable foundation for…

5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into. But it’s not as simple as just reaching out to an influential user and asking them to post on behalf of your brand. You need to research the right influencers who have connection to those consumers that you want to reach, you need to establish goals and a strategy to…

15 courses to improve your social media knowledge

What are your goals for social media in the coming year?   You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Here are 15 top online resources and classes you can take. The best part is, most are free. Social media training from Hootsuite Academy This is a free Hootsuite offering for social media marketers and PR pros looking to expand their online horizons. Newbies start at a beginner level, but dedicated…