Social Marketing

Get Social – 425business.com

Maybe you’re coming up on a decade or more of being a Facebook user. Sure, you’ve mastered the occasional shared articles, the posts on friends’ walls on their birthdays, and the process of uploading the best filtered pictures from your latest vacation. If you’re among the two-thirds of American adults — and 81 percent of millennials — who have a Facebook page, you probably feel like you know your way around the platform pretty well.  So how hard could it be to set up…

10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects

Follow these quick tips, and you’ll soon be honing in on the affluent prospects you’ve been seeking. July 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books No doubt you can find information on how to set up any social media network out there. But here are a few things you’ll…

Data Reveals Facebook’s Power in Localized Social Marketing

Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of localized social marketing features. Data from SOCi’s social media and reputation management platform — in addition to third-party research reports — can help marketers understand why Facebook is the platform to focus on moving forward. Among multi-location brands, Facebook has 3x the number of profiles and pages under management within the SOCi platform than are on Google My Business (GMB), Twitter and…

How Much Should You Spend on Social Media Marketing? – Entrepreneur

It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients. July 18, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But…

7 Reasons Marketers & SEO Pros Should Use Social Media at Work – Search Engine Journal

Over the years, I have worked with companies who block access to all social media platforms within their network. This move was probably intended to keep employees focused on their work. However, the marketing, HR, and sales teams really needed access to these networks! No, I’m not talking about encouraging everyone to go waste their days on YouTube, Instagram, Snapchat, TikTok, etc. I’m also not counting the necessary marketing tasks of running advertising and content campaigns. I’m referring to those of us in marketing and…

Social Media Marketing: Trends and Opportunities – Business 2 Community

As with all marketing channels, social media is continually evolving. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace…

2019 Key Digital Marketing Growth Stats [Infographic] – Social Media Today

Social media stats and trends can offer us great insight into where we should plan to spend our time and resources. Lucky for us, Mobile Marketer and Marketing Dive recently published articles highlighting new data and major trends in digital marketing so far this year: Marketing 2019: Key stats at the half (by Marketing Dive) Mobile marketing 2019: Key stats at the half (by Mobile Marketer) The infographic below shares a few social media marketing stats found in these two articles; use these to improve…

6 Dangers of Influencer Marketing – Social Media Today

Influencer marketing has become one of the hottest trends in marketing in the past few years. And for good reason: In 2018, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy. Given so many marketers are already working with influencers, or are considering it, it is worth delving into what some of the pitfalls are in brand-influencer partnerships. We’ve compiled a list of the 6 dangers in working with influencers, as well as shared the best precautions…

Why PR pros should be part of your SEO and social media teams – PR Daily – PR Daily

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. They’re sinking more money into paid search and social media isn’t always the answer. However, all too often, they’re ignoring their secret weapon: the PR pro. “PR is, in youth speak, a search and social marketing hack,” says Chris Bartley, managing director of Havas Life Medicom, one of Europe’s biggest health care creative, medical education,…

Under the Influence – 84 Influencer Marketing Stats [Infographic] – Social Media Today

Influencer marketing is on the rise – and for good reason. While social media platforms provide great capacity to help business reach more users with their messaging, it’s the ‘social’ element of the platform which points to more personal connection. And personal connection comes from individual users, people communicating with each other. Which is where the potential of influencers comes into effect. Throw in the fact that influencers know what works, how to connect with their audience, the various platform tools and functions available,…