(SEO) Search Engine Optimization

Time To Get Social: Prioritizing Social Marketing Strategies

Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision makers where they are – social media. Developing a strong…

How To Make An Email Marketing Campaign More Mobile-Friendly: 11 Actionable Tips

With the increased use of mobile devices across the globe, marketing campaigns need to rush into adapting their styles of delivery. Email campaigns have proven exceedingly useful to reach out to consumers and develop leads. However, the change in format from reading on a desktop to reading on a mobile screen has already negatively influenced how users see email marketing campaigns. Even though their formatting might be off, emails are still too effective to get rid of completely. The solution is to adapt emails…

10 Experts Share Their Social Media Marketing Tips for the Holidays

It’s time to amp up and adjust our marketing strategies for the holidays – and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts. Included here are insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez. So let’s jump right in – and I’ll kick things off with my own…

3 Ways to Optimize Your Blog Posts for SEO

A strong search engine optimization (SEO) strategy is the key to attracting new customers to your business. While there are many components to SEO, an onsite blog is an often overlooked tool. You can create shareable content, improve keyword rankings, and reduce your site’s bounce rate by keeping up with a blog.  However, you first need to optimize your posts. This guide breaks down some of the main ways that successful bloggers optimize their content for better search rankings. By following these three tips,…

How To Boost Your Email Campaign’s Performance

Whether you’re holding an exciting promotion or want to inform subscribers of a new product launch, email marketing is a great way to spread the message. Growing your email list is important to stay in touch with customers, market content and build your business.  Email marketing has a high return on investment. Every $1 spent on email marketing, delivers a $43 ROI. With more than 3.8 billion email users worldwide, it’s the most prominent marketing channel businesses use to connect with their audience. If you’re neglecting…

17 Web Design Stats to Help You Create a More Effective Home Page [Infographic]

Are you looking for ways to improve your business website? Want to ensure your website home page isn’t letting your business down? The team from GoGlobe share the stats you need to know in this infographic. They break things down into the following sections: Design stats Behavioral trends Info people want to see Usability stats Speed stats Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts

With Instagram’s influence on the rise, and more people tuning into the latest trends and happenings through the app, logically, more brands are looking to build an Instagram presence, and market their products and services via Instagram Stories, posts and videos.  And that can definitely pay off – Instagram says that 80% of its users follow at least one business, while 60% of users regularly discover new products on the platform. Additionally, 75% of users have taken action, like visiting a website, after seeing brand content on…

Should you do 100% of your SEO in-house?

This is the first installment of our new series on in-house SEO in which we’ll dig into the operational challenges and opportunities that managing search engine optimization in-house presents. I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most businesses. Even the best companies and top SEO teams around the globe still outsource a few things. As you’re rolling out next year’s budgets, let’s look at a few…

7 Email Marketing Tips to Help You Create Awesome Finance Emails

Savings accounts, credit cards, loans – well these aren’t the kind of words that excite everyone. Rather, finance is considered boring by many. To add to the woes is the rigid regulatory environment. Content, however, can help to make things interesting for financial service providers; it can help them connect better with their clients and customers. With smart, engaging, and useful content, financial companies have a great scope to boost customer engagement. Good email marketing campaigns thus can play a crucial role in creating…

How to Use Data to Improve Your Email Marketing

Takeaways – Change the domain name slightly to pique recipients’ interest. – Send both HTML and text versions of the same email. – Check in with those who haven’t opened your emails in several months. The Pro: Jon Salk Title: President Company: SalkMarketing.com (asi/201713), Boca Raton, FL While good email open rates tend to hover between 10% and 20%, SalkMarketing.com strives for a high 50% when it’s sending emails to its primary database. It usually hits about 30%, which is excellent in the email…