(SEO) Search Engine Optimization

Car Dealers need to better understand search engine optimization, expert says

Canadian auto dealers need to better understand search engine optimization to more effectively reach their customers — and should consider hiring an expert to help them — an industry expert says. Mindy Weinstein, founder and CEO of Market MindShift, a digital marketing boutique in Scottsdale, Ariz., said dealers are likely making some fundamental errors in how they use SEO, and not just because they are failing to use specific words or phrases. Weinstein, who spoke recently at the Kijiji Autos DealersTalk event in Toronto, said…

The Role of Structured Data in SEO Success

The days of ranking high in search results with keyword optimization and title tags is long gone. Google now has thousands of ranking factors that determine a company’s place in search. In this article, John Marcinuk, head of marketing at Blue Fountain Media, a Pactera Group, offers insight on the role “structured data” plays and how to utilize it for long-term success in SEO. THE MODERN CONTENT MARKETER’S BUYER GUIDE Welcome to the 2019 edition of The Modern Content Marketer’s Buyer Guide. About 10…

Why SEO is an Essential Puzzle of Digital Marketing

Are you down with PPC and unsure of where or how search engine optimization fits into the digital marketing mix? Better yet, do you need to add both pay-per-click and SEO to your overall marketing plan? Looking at the two, it’s understandable why it might seem confusing. In fact, with as many acronyms as there are floating around the digital marketing realm – PPC, SEO, SMM, SERP, Guest blogging and etc., it almost sounds like we’re proposing a bowl of alphabet soup – hot,…

SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Myth #1: SEO is a level playing field In theory – or so it goes – SEO is a “fair competition,” where every website…

What You Need To Know About The Latest Local SEO Trends

If you own a small business with a physical location such as a store or office, local search engine optimization (SEO) is an extremely important factor for your success. Your potential customers are walking and driving around, usually with their smartphones, searching for businesses like yours. The question is, will they select you or your competitors? It’s up to you to provide great products and services. However, local SEO often determines whether or not people even step into your business in the first place.…

How You Can Achieve Quick Wins With E-Commerce SEO

It’s critical for online entrepreneurs to understand search engine optimization (SEO) and that implementing just a few changes to your site can improve your SEO. This can generate a higher ROI and drive more organic traffic to your site. SEO is a constantly evolving digital marketing channel that requires time and maintenance to ensure you’re effectively implementing it to your site. As an SEO professional with over 10 years of experience in the industry, I’ve been able to help a number of prestigious brands…

The Future of SEO: What SEO and Marketing Pros Need to Understand

It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well. Thinking SEO is only about link building is the biggest myth of all, and an outdated strategy from 2009. To win in SEO, marketers will need cross-collaboration, creativity, and new thinking to…

Time To Get Social: Prioritizing Social Marketing Strategies

Raise your hand if you are on social media – anyone? Odds are most people have some sort of online profile – 79% of the US population to be exact – but does your real estate business have one? If not, 88% of businesses are beating you for your audience’s attention. Simply put, a mix of smart digital advertisements on strategically placed platforms allow real estate marketers to reach prospective customers and corporate decision makers where they are – social media. Developing a strong…

How To Make An Email Marketing Campaign More Mobile-Friendly: 11 Actionable Tips

With the increased use of mobile devices across the globe, marketing campaigns need to rush into adapting their styles of delivery. Email campaigns have proven exceedingly useful to reach out to consumers and develop leads. However, the change in format from reading on a desktop to reading on a mobile screen has already negatively influenced how users see email marketing campaigns. Even though their formatting might be off, emails are still too effective to get rid of completely. The solution is to adapt emails…

10 Experts Share Their Social Media Marketing Tips for the Holidays

It’s time to amp up and adjust our marketing strategies for the holidays – and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts. Included here are insights from Mari Smith, Neil Patel, Virginia Nussey, Dennis Yu, Lilach Bullock, Lisa Dougherty, Marsha Collier, Sujan Patel and Kristel Cuenta-Cortez. So let’s jump right in – and I’ll kick things off with my own…