Internet Marketing News

How to Create an Email Drip Campaign for Increased Engagement – Business.com

Email marketing is one of the most popular techniques used by bloggers and online storefronts alike to generate more traffic and boost sales. Research shows that 61% of bloggers create an email marketing campaign to increase the number of views on their blog.  One of the most popular ways businesses are keeping in touch with their customers is through drip campaigns. In essence, a drip campaign is a marketing technique that allows businesses to build a rapport with customers and prospects alike through a long-tail…

How ‘Social Intelligence’ Can Lead to a Better Marketing Strategy – Social Media Today

As humans, we’re wired to socialize. Even in the modern, digital age, 42% of people still prefer in-person interaction, which trumps technological connections like texting, email, and social media. No matter how digitalized we become, the inherent desire to connect with others remains.  A big part of effectively engaging and interacting is possessing “social intelligence”, a term which was first coined by psychologist Edward Thorndike in 1920. Improving your social intelligence is beneficial in many ways, including developing a better marketing strategy. What is…

Social Media Marketing Metrics: What Matters? – The Hutchinson News

Knowing the effectiveness of your social media marketing efforts involves more than just counting your Facebook business page “likes” and Twitter followers. Superficial “vanity metrics” rarely provide an accurate window into how well your strategy is working. What really matters is how well your content is: Attracting and keeping the interest of readers, viewers, or listeners. Getting shared. Generating leads. Making sales. And that requires paying attention to metrics that shed light on whether your social media marketing tactics are helping you reach your…

7 Social Media Marketing Courses to Bookmark – Social Media Today

Looking to stay up to date with the latest social media marketing tactics and best practices? The social media sector is fast and furious, and what worked last year won’t necessarily work this year. Heck, what worked last month might not work this month. No matter your industry, and no matter the social media platform/s you invest in, you need to stay on top of the latest changes, trends, and best practices.  Luckily, there’s a range of great courses, webinars, and videos out there…

Make Email Marketing More Effective with Specific Goals – Inc.com

It’s impossible to know whether your campaign is gaining traction without measuring certain metrics known as key point indicators (KPIs). Analyzing data-driven information will tell you at what pace your business is moving and how long it will take to reach your objectives. You can’t improve what you don’t know, so regularly measuring your email campaign’s KPIs is essential. There are several key metrics to monitor for your campaign: Open rate: the number of emails that were opened out of all that were sent…

‘User Inyerface’ teaches you about terrible modern web design by making you suffer through it – The Verge

Bad website user interfaces are perhaps the worst part of the internet: spammy pop-ups designed to trick you, dark patterns that are intentionally misleading, and just plain obtuse design decisions that make filling out a form virtual hell. But don’t take my word for it: let “User Inyerface,” a web app from design firm Bagaar, show you in an intentionally nightmarish take that tries to build the single worst online form of all time. And boy, it is infuriating. (Spotted by Michael Lopp on…

How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success [Podcast] – Business 2 Community

https://feeds.feedblitz.com/-/285951636/_/pammarketingnut.mp3 Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? If these thoughts seem familiar to…

Email Marketing Best Practices on Perfect Timing – Business 2 Community

We live in a global economy. And even if 80% of your business is focused on the US market, that is four time zones right there – six if you count Alaska and Hawaii. No position in your marketing team feels this more than your email marketing manager. Without a doubt, they have been exploring the email marketing best practices as it pertains to perfect timing. (If not, please forward them this article immediately.) Perfect timing in email marketing can improve your open rates…

The Best Web Design Trends That Build A Strong UX – Plus, The Top 26 Illinois Web Design Agencies, According To DesignRush – Yahoo Finance

DesignRush.com, a B2B marketplace connecting brands with agencies, unveiled the leading user experience design trends that will improve customer interactions, better time on site and increase revenue. These trends align with current emerging tech advances and reflect the new expectations that consumers have from businesses. DesignRush.com, a B2B marketplace connecting brands with agencies, unveiled the leading user experience design trends that will improve customer interactions, better time on site and increase revenue. These trends align with current emerging tech advances and reflect the new…

Web Design Company Maximize Studio Announce the Launch of Motivation Speaker Gian Paul Gonzalez New Website – PRUnderground

Industry: Web Design Maximize Studio Digital Marketing Company is an award-winning, high-end Web Design Agency specializing in web design, Ecommerce website and web application development, UX/UI, branding, and marketing. Maximize Studio excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client’s unique personality. New York City, NY, USA (PRUnderground) July 2nd, 2019 Maximize Studio is globally recognized as a top NJ website design company within the web design and development…