Internet Marketing News

6 Dangers of Influencer Marketing – Social Media Today

Influencer marketing has become one of the hottest trends in marketing in the past few years. And for good reason: In 2018, 81% of marketers reported that using influencers to bolster their marketing plans was an effective strategy. Given so many marketers are already working with influencers, or are considering it, it is worth delving into what some of the pitfalls are in brand-influencer partnerships. We’ve compiled a list of the 6 dangers in working with influencers, as well as shared the best precautions…

Why PR pros should be part of your SEO and social media teams – PR Daily – PR Daily

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing that always needs tending. They’re sinking more money into paid search and social media isn’t always the answer. However, all too often, they’re ignoring their secret weapon: the PR pro. “PR is, in youth speak, a search and social marketing hack,” says Chris Bartley, managing director of Havas Life Medicom, one of Europe’s biggest health care creative, medical education,…

Under the Influence – 84 Influencer Marketing Stats [Infographic] – Social Media Today

Influencer marketing is on the rise – and for good reason. While social media platforms provide great capacity to help business reach more users with their messaging, it’s the ‘social’ element of the platform which points to more personal connection. And personal connection comes from individual users, people communicating with each other. Which is where the potential of influencers comes into effect. Throw in the fact that influencers know what works, how to connect with their audience, the various platform tools and functions available,…

What is Social Media Marketing? – MarTech Advisor

“Social Media Marketing (SMM) is a form of digital marketing that utilizes social platforms and networking websites to promote an organization’s products or services through paid and unpaid means.” In 1929, Frigyes Karinthy, a Hungarian writer, put forth a concept called the Six Degrees of Separation in his short story titled “Chains.” The construct propagates the notion that everyone in the world can be linked through a maximum of six social connections. Fast forward 68 years, Andrew Weinreich introduced Six Degrees in 1997, the…

5 Essential Content Marketing Metrics to Measure – Social Media Today

Content marketing is an effective way to generate traffic, leads, and become a thought-leader in your industry. Are you currently running a content marketing campaign? Better yet, are you measuring it? Producing high-quality and actionable content is great, but what really matters is if it’s driving results for your business. That’s why you need to make sure you’re tracking specific KPIs to optimize your campaign over time. All of the metrics we touch on today are easy to measure and say a lot about how your…

5 Automated Email Marketing Messages You Should Be Using – Entrepreneur

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors rather than doing it manually. The reality is no small business owner has time to write individual messages and send…

Web Design Practices That Frustrate SEO Pros – Search Engine Journal

What web design practices interfere with SEO? Do web developers and digital marketers clash over webpage design decisions? What issues face today’s website management teams? If you have ever wondered if online marketers care about webpage design, the answer is yes, they do. It can take years of work experience to truly understand how changes in web design practices affect search engine marketing strategies. Someone who is just learning search engine optimization starts with the basics of learning how search engines rank webpages and…

Email Marketing Best Practices for 2019: Putting a Stamp on Personalization – The Content Standard by Skyword

Poor old email can get forgotten about—sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. But email is far from dead. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize. That’s not to say these efforts might not need a little refreshing. One-size-fits-all messaging simply doesn’t have a place in email marketing best practices for 2019. Nor does…

What two big studies tell us about the state of local marketing – Search Engine Land

Two new large studies, released within a week of one another, provide valuable insight into the current state of local digital marketing. FreshChalk published an analysis of 150,000 local business websites and SOCi conducted a Localized Social Marketing benchmarking analysis (registration required) of 163 leading franchise brands in ten vertical categories. What they reveal, at the highest level, is that many multi-location brands and local marketers are not following basic local and SEO best practices. By not fully building out location pages across Google, Facebook and…

8 Ways Can be Improve Your Business by using Social Media Marketing – Thrive Global

Now a day’s Social Media Marketing is the important component of a business marketing plan. Any product or service that needs to be promoted can change social media marketing, acquire, get feedback, subscribe to users, and eventually sell. Ask any business owner, who are your best quality or who they are and they are probably ‘references’. References are created by an individual who shares their experiences with another person within their social circle. Many Successful Entrepreneurs are using their Social Media Marketing sites like…