Internet Marketing News

A Beginner’s Guide To Executing A Social Media Marketing Funnel

You’ve probably heard the term “marketing funnel” being thrown around (or perhaps this is your first time hearing it). Either way, you might not have any idea what it means. If you don’t know how it works, it’s possible that your business could be losing out on major revenue. Before we jump into how to build a social media marketing funnel, let’s start with what a marketing funnel actually is and why it’s important to your business. What is a marketing funnel?  In simple words, a marketing funnel is…

8 Steps to Build a Capable Social Media Marketing Strategy [Infographic]

If you don’t have a social media marketing strategy in place by now, you need to rectify that. While “posting and praying” may see you get some results, it won’t enable you to derive the full capability of social media platforms for brand promotion, and maximize your performance. In order to get the most out of your efforts, you need a plan. This overview from the team at StatusBrew provides a good rundown of the key fundamentals that will establish a stable foundation for…

5 Online Courses to Take to Get a Job in SEO

Services such as Coursera, LinkedIn Learning, and Udemy provide valuable training in key areas in technology, including search engine optimization (SEO). Here is a guide to five courses to take if you are seeking a new position in SEO. PCMag reviews products independently, but we may earn affiliate commissions from buying links on this page. Terms of use. Search engine optimization (SEO) is a hot career choice right now because the science is crucial to most organization’s business. The right keywords can bring mean…

Iterative Web Design – Business 2 Community

Iterative web design is growing as a new method for how a website performs for businesses. Especially with how potential, and existing, customers interact online with their brand. When someone asks, “how much does a website cost?” I tend to get the chills because it’s never a finished project. Websites are your 24/7/365 employee that has to clearly communicate to your audience. most customers I’ve worked with rarely know their audience. At least not until months, or one year later after launching their new…

Six Best Practices To Propel Your Next Email Marketing Strategy

Email is still one of my favorite channels to distribute content and engage my audience. It’s effective, it’s personal, it’s non-intrusive, and it’s easy to measure return on investment. In fact, a lot of marketers feel the same about this marketing channel. An Ignite Visibility study found that email was the second biggest channel that drove conversions after social media. It also had the second-highest ROI, also after social media. With that said, email marketing can be a bit tricky. Twenty-six percent of marketers…

Report: Email engagement benefits from less send frequency, subject line keywords

Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019. Why we should care The report findings detail the effectiveness of different email marketing strategies and campaigns and shares unique insights from email marketers across different industries. Among the findings, subject lines, email volume and time-sensitive offers are among the most effective approaches to engaging…

5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

With social platform functionality advancing, and algorithms further limiting organic reach, influencer marketing has continued to become a more viable, valuable digital outreach consideration, which an expanding range of brands are now looking into. But it’s not as simple as just reaching out to an influential user and asking them to post on behalf of your brand. You need to research the right influencers who have connection to those consumers that you want to reach, you need to establish goals and a strategy to…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you to ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and fears…

Is SEO Losing Its Luster? Not Yet, But …

By Ernie Smith / Aug 26, 2019 (bigtunaonline/iStock Editorial/Getty Images Plus) Evidence is growing that Google increasingly favors its own digital properties over organic search results. That could be a problem for your web traffic if you rely on SEO. Here’s what to consider. Nearly two years ago, Facebook made a decision that led to some major fraying of its reputation among marketers. The company, in an effort to remain in its users’ good graces, decided to scale back the organic reach of brand…

Reasons why your business needs SEO – AZ Big Media

Every day at least once or twice when we are confused about the meaning of a word, or we want to check a recipe we search it over the internet. We ask Google or a similar search engine, and it seems like the magic show all the results appear in a jiffy. Does it ever cross your mind how this is made possible? Do you think it is some magic? Well, the answer is no then. As soon as you make a query on…