Internet Marketing News

Video Marketing Statistics for 2020 [Infographic]

Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option.  Questions have been raised about the actual viability of video content following revelations of problems with Facebook’s video usage metrics, which some have claimed indicate that the prominence of video is not as significant as The Social Network might want us to believe. But for one, the reported errors don’t relate to overall video viewing stats, which remain strong, and second, Facebook…

Holiday Email Marketing for Ecommerce Industry

Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you wont be able to get the conversions you have been aiming for with the marketing campaigns delayed. Why holiday season is important to retailers? The holiday sales alone is expected to exceed a good $136Bn this year,…

7 Ways to Make Your Company’s Email Marketing Strategy a Success

Businesses often write off email marketing as a tool of the past, but the right strategy can help establish strong connections with customers and drive company growth. It’s important to understand the basics, shares,  Alex Lieberman, Founder & CEO, Morning Brew. CUSTOMER DATA PLATFORM (CDP) BUYERS’ GUIDE 2019 Welcome to the 2019 edition of CDP Buyers’ Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP platform amongst the pool…

5 Ways AI is Impacting Web Design and Development

For the last 25 years, web design and web development have continuously evolved, always exceeding what we believed the internet could and should look like. The top web developers and designers are always looking for new ways to use emerging technology to blow our collective minds. Artificial intelligence was once a tech seen only in science fiction film and television that would often portray AI as frightening, conscious beings looking to enslave humans. Today, software development company in Austin making AI a reality as…

Website Templates vs. Custom Web Design – What are the Differences and Which One to Choose?

Do you require a website for your business or you want to have online representation for your offerings? Then there are many ways to build a website and present it to the public. While building a business website, there are many things to consider as well as different choices to make. In any case, the primary consideration to make is whether to go for custom website design or to adopt the smart method of using website templates? After considering the budget for web design,…

How to Improve Your Email Marketing Campaign Using Video

With video being the go-to marketing content for most businesses, it’s easy to feel like you don’t need anything else. After all, video marketing can give you anything you want: traffic, engagement, branding, you name it. Yet sacrificing everything you did and know so far in the altars of video isn’t right! There’s plenty to be gained from tried-and-tested methods! Take good ol’ email marketing for example. Though you might be already calling me ‘boring’ for even bringing it up, it’s still one of…

14 useful email marketing KPIs for your business

Econsultancy’s Email Marketing Best Practice Guide observes that email is the “unsung hero of digital marketing”. Far from dying out over the years (as has often been predicted), it continues to consistently drive high levels of traffic and conversion.  In Econsultancy’s 2019 Email Marketing Industry Census, client-side marketers rated email as the number one digital channel for return on investment (ROI), with 73% of respondents rating email as ‘excellent’ or ‘good’. But just how do you measure the performance of your email marketing campaigns? What metrics…

Email Marketing: 64 Best Practices to Improve Your Campaign Success

Email marketing best practices can help you get results for your online business, no matter how small you’re starting out. It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. If you have a list of 100,000 people but only 5 percent of them open your emails, you have an active list of only 5,000 people. And if, of those 5,000, only 1% are prepared to buy, in reality, you have a list of…

How To Use Email Marketing for Your Restaurants

Editor’s note: While this article focuses on email marketing for restaurants, the information, links to resources, and tips and advice are easily applied to other industries. In today’s hyper-visual world of social media, it may seem like email marketing is a little old-fashioned. Isn’t it all about the Instachats and Snapgrams these days? Not necessarily! While social media is an important marketing tool, don’t discount the value of email. More than 90% of Americans use email, compared with 69% who have at least one…

Email Marketing: How to Stand Out on Black Friday, Cyber Monday

The upcoming Black Friday to Cyber Monday weekend will likely generate record amounts of revenue for ecommerce retailers. It will also produce a record number of marketing emails. Adobe Analytics reported that last year a record 7.6 billion emails were deployed on Black Friday and Cyber Monday. Email campaigns generated 24 percent of all online U.S. retail sales during that period. Email is vital for driving holiday traffic, in other words. In this post, I’ll offer tips to help your holiday emails stand out…