Internet Marketing News

How to Use Video in Your Email Marketing – Entrepreneur

People love videos, and videos boost engagement rates. So try embedding a video into your next email. July 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers. Proof? MarTech Advisor says that adding videos to your email…

How to make email marketing automation more effective – KnowTechie

Email marketing is one of the best lead-generating channels every marketer needs to know how to take advantage of. Building an efficient email campaign requires effort and long-term commitment, but the good news is some work can be automated and still promote customer engagement and deliver results. As suggested by the name, email marketing automation aims to send emails to your customers automatically based on triggers you determine. Every action your prospect or customer does or does not do defines their behavior and eventually…

Why location is a critical factor for email marketing success – Econsultancy

Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy. However, the role of location and the impact this can have on a decision to purchase isn’t just a consideration in the property sector. A consumer’s location can have a huge impact on their behaviour and propensity to buy. For marketers on the eternal quest to provide the email marketing campaign that’s personalised,…

Getting Started With Email Marketing For Small Businesses Part 2 – Business 2 Community

Once you have started to send email marketing to your customers it’s important to listen to any feedback you get from your subscribers. You should also keep tailoring your emails based on how they perform. One easy way to do this is to use a click map. This is a graphic representation of where in your emails you are getting the most clicks. Many larger businesses have quarterly or biannual email reviews, this practice could easily be adopted by a small business. These email…

How Much Should You Spend on Social Media Marketing? – Entrepreneur

It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients. July 18, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But…

7 Reasons Marketers & SEO Pros Should Use Social Media at Work – Search Engine Journal

Over the years, I have worked with companies who block access to all social media platforms within their network. This move was probably intended to keep employees focused on their work. However, the marketing, HR, and sales teams really needed access to these networks! No, I’m not talking about encouraging everyone to go waste their days on YouTube, Instagram, Snapchat, TikTok, etc. I’m also not counting the necessary marketing tasks of running advertising and content campaigns. I’m referring to those of us in marketing and…

Social Media Marketing: Trends and Opportunities – Business 2 Community

As with all marketing channels, social media is continually evolving. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace…

4 Ways Web Design Can Help You Improve Customer Experience – Customer Think

The design of your website is one of those key elements of modern brand building that has the power and potential to make or break customer experience and satisfaction. Quite simply, without a responsive, intuitive, and customer-centric design that boasts a customer success mindset, your site has no chance of competing with the winning web designs in your industry. Without a modern design, your online presence will suffer, and your will lose potential as well as existing customers in the process. After all, search…

Timing Matters in Email Marketing: Report – Chief Marketer

Thursday is the day to mail if you want the best email open rates, according to a new report from Campaign Monitor. Looking at over 30 billion emails across 4.2 million campaigns sent last year, the report found that Tuesday was best for clickthrough rates, while campaigns sent on Mondays showed the lowest bounce rates. The beginning of the week is rough all around for email, according to the report. Sunday was the worst day both for open and clickthrough rates, and Monday showed…

2019 Key Digital Marketing Growth Stats [Infographic] – Social Media Today

Social media stats and trends can offer us great insight into where we should plan to spend our time and resources. Lucky for us, Mobile Marketer and Marketing Dive recently published articles highlighting new data and major trends in digital marketing so far this year: Marketing 2019: Key stats at the half (by Marketing Dive) Mobile marketing 2019: Key stats at the half (by Mobile Marketer) The infographic below shares a few social media marketing stats found in these two articles; use these to improve…