Internet Marketing News

Testing your email marketing to improve your deliverability

Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and leave email deliverability up to the email service providers, but marketing to the managed inbox needs to be an ongoing, active process. The term “managed inbox” applies to email inboxes that use filtering systems and algorithms to prioritize incoming email messages for the end-user. Ignoring email deliverability could…

11 Social Media Marketing Strategies for Ecommerce Websites

ADVERTISEMENT Social media is one of those things, like high waisted shorts or people still using the hashtag #nomnoms, that you either love or really hate. But, if you’re an ecommerce company, it can be kind of cringe-worthy. Between Facebook, Instagram, and new social networks like Vero and Steemit, where do you start? As Brent Csutoras, co-owner and adviser of Search Engine Journal, puts it: “In 2019, businesses need to really take the time to understand their customers and how they interact with the…

10 Effective Email Marketing Tips Small Businesses Can Use

Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to interested parties and potential clients. There are countless ways to leverage email to attract and retain customers, from sending them special deals or coupons, to offering value through educational content and tips. But how you present this information makes all the difference between people engaging with your company and them scrambling to add your email address to their spam list. To find…

SEO and Digital Marketing: Know the Basics

With companies going the digital route and focusing on creating the best online presence, we understand why everyone wants to do the same. Do you want to start promoting your company online? Are you not sure what digital marketing means? If that is the case, do not worry. With this guide, we will teach you about all the basics of digital marketing you need to know to create a successful online marketing campaign for your business.   Img Source: codesmithdev.com In short, digital marketing…

12 Video Statistics to Guide Your 2020 Online Marketing Strategy [Infographic] – Social Media Today

Are you planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts? The team from Raw Shorts share the stats you need to know in this infographic. The listing highlights a range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more. Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under:…

How to Organize Your Email Marketing On a Budget

Email marketing is undoubtedly one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly. And that’s a small wonder: if you have a set of right tools at your disposal, everything goes far better! Everything you need is an email hunter, an email verifier, a drip campaigns tool, and a Gmail tracker. But how to organize your email marketing on a budget…

Search engine optimization: How it benefits small companies

There are many who would tell you that the use of search engine optimization is not nearly as viable as it was decades ago. Whereas before, search engine optimization was a force to be reckoned with, it is often seen as outdated and entirely antiquated in this day and age. While there are indeed new ways to help a struggling start-up company attain relevance in a competitive industry, it does not mean that search engine optimization has completely fallen by the wayside. While it…

2 Email Marketing Hacks to Get Your Resend Campaigns Opened

Creating Successful Email Marketing Resend Campaigns Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to resend an email marketing campaign. If you didn’t read the article on who to resend a campaign you should probably go back and review it, just to make sure there are no faux pas emails being sent on your watch. The…

The best (and worst) days for email marketing

Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors. Campaign Monitor analysed millions of email campaigns to develop its Ultimate Email Marketing Benchmarks for 2019: By Industry & Day. The report allows industries to see how their campaigns compare to their counterparts and provides insight on how to create content that appeals to that industry. With more companies focusing on global and industry expansion, it’s important that…

Tips to Create an Engaging Email Marketing Campaign – – VENTS Magazine

When it comes to marketing, no business can afford to ignore email marketing. It is one of the valuable tools that can help to build relationships with customers and can help businesses gather insights that can help boost marketing ROI. These are just enough reasons to convince you about the benefits of running email marketing campaigns. But plenty of internet marketers end up falling short and get no results in their campaigns. As an marketer it’s your duty to stay keen to your target…