Internet Marketing News

SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team of outreach professionals can do to raise awareness at international conferences, so here are the 10 most SEO myths, busted by former longtime Google Search employee and SEO expert. Myth #1: SEO is a level playing field In theory – or so it goes – SEO is a “fair competition,” where every website…

What You Need To Know About The Latest Local SEO Trends

If you own a small business with a physical location such as a store or office, local search engine optimization (SEO) is an extremely important factor for your success. Your potential customers are walking and driving around, usually with their smartphones, searching for businesses like yours. The question is, will they select you or your competitors? It’s up to you to provide great products and services. However, local SEO often determines whether or not people even step into your business in the first place.…

Email marketing: Harnessing the trust factor

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them email sets the stage for building trust. This includes both the trust of the recipient and the trust of their ISP, which ultimately controls which emails are delivered, which go into the spam folder and which are blocked entirely. A number of technical measures,…

What To Avoid When Hiring A Web Design Company

We live in a world where just about anybody can design websites, thanks to the numerous DIY templatized services that have sprouted online in the last few years. However, for a website that is thoroughly professional in form and function, it’s important to hire a reputable and reliable web design company when you go that route. The problem is, there are companies and individuals out there offering web design services that are neither reputable nor reliable. Through my work in digital marketing and web…

How You Can Achieve Quick Wins With E-Commerce SEO

It’s critical for online entrepreneurs to understand search engine optimization (SEO) and that implementing just a few changes to your site can improve your SEO. This can generate a higher ROI and drive more organic traffic to your site. SEO is a constantly evolving digital marketing channel that requires time and maintenance to ensure you’re effectively implementing it to your site. As an SEO professional with over 10 years of experience in the industry, I’ve been able to help a number of prestigious brands…

Company Growth Factors in 2019: Why Email Marketing is Important

What Marketing tools are you using to grow your business? If you’re not using email, you’re missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies choose to forego email for newer platforms like Social Media, Influencer Marketing, and SEO. While these solutions are all equally good at getting your point across, nothing beats email when it comes to cost and value. The Importance of Email Marketing in Business Email Marketing is still one of the most practical…

The Future of SEO: What SEO and Marketing Pros Need to Understand

It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well. Thinking SEO is only about link building is the biggest myth of all, and an outdated strategy from 2009. To win in SEO, marketers will need cross-collaboration, creativity, and new thinking to…

5 Email Marketing Metrics You Need To Be Aware Of

Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you’re just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing. __________________________ Guest post by Hugh McIntyre of the Symphonic Blog These days, so many musicians focus all their marketing attention on social media platforms, and while it’s absolutely a good idea to spend time,…

Build a beautiful website: Three tips for attractive web design

Before visitors read anything on your site, they should be drawn in by an attractive web design. Learn how to create an eye-catching website here. Did you know that 75% of people will judge the credibility of your business, based on the design of your website?  Thus if you want people to take your business seriously, you must give your website a good design. But if you know little to nothing about website design, you’re probably at a loss in terms of where to…

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

As humans, instant gratification is in our DNA, and we now live in a society which is increasingly being built on immediate access. When we want something, we want it now – we don’t want to wait in line or even wait for a mobile web page to load on our device. This is why you now have only eight seconds to make that first digital impression when your dream customer visits your blog, website or social network profiles. When consumers are inconvenienced by a wait…