Internet Marketing News

This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End – Adweek

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a $3.1 million funding round led by repeat investors Serra Ventures and Flyover Capital, with participation from existing investors Sean Bratches, a longtime ESPN executive who is currently managing director of commercial operations for Formula 1, and CSM North…

The State of Instagram Marketing 2019 – Part 4: Instagram Analytics – Social Media Today

To get a better handle on the opportunities and usage of Instagram for marketing purposes, we recently partnered with the team from SEMrush to conduct a survey of over 800 digital marketers to get their insights into what they’re doing on the platform, what they’re seeing success with, and where they see future potential. You can download our full ‘State of Instagram Marketing 2019’ survey report here, but this week, we’re taking a closer look at each element of the data, and what it means for…

Mosquito Joe Recognized as Leader in Localized Social Marketing on New Benchmark Report – Franchising.com

VIRGINIA BEACH, VA. (PRWEB) June 27, 2019 – Today, the Local Search Association and SOCi, launched the first-ever Localized Social Marketing (LSM) Benchmark Report in which Mosquito Joe, the leading outdoor pest control franchise, was recognized for its localized social marketing efforts. The collaborative research was designed to help marketers understand the impact of LSM to their businesses while providing good examples of what effective LSM looks like. The project examined the top franchise brands and their performance in LSM and concluded the top…

8 Social Media Marketing Stats You Shouldn’t Ignore – Social Media Today

When it comes to social media marketing, there’s a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers which may lead to disappointed bosses and upset clients. A recent study conducted by Sprout Social surveyed both marketers and consumers, in order to help identify key challenges, and offer insights on what users expect when it comes to social media marketing.…

What is the Current State of Email Marketing and Analytics? – MarTech Series

Analysis of more than 10 billion global emails reveals when and how people engage with email Litmus’ 2019 State of Email Engagement report reviewed opened emails. Sixty-one percent of all emails analyzed were tracked as being read by recipients for eight seconds or more. Another 23 percent are skimmed, and 15 percent received a glance. The study aggregates data from email campaigns sent by Litmus clients, which include leading companies in tech, retail, finance, and hospitality. Litmus tracked and analyzed more than 10 billion…

The 7 myths that hold back agencies from growing web development – AdAge.com

For most consumers a brand’s website is inseparable from the brand itself. Although lots of companies say their website is important, the UX for many makes the digital brand identity come across almost as an afterthought. In the $20 billion market for agencies looking to grow their web development and web operations services, there are plenty of misconceptions about what and what not do. In its new report, “The Myth-Busting Guide to Agency Growth and Scale: How to Succeed in Web Design and Development,”…

New Benchmark Report Confirms the Power of Localized Social Marketing in Franchise Brand Growth – Business Wire

NEW YORK–(BUSINESS WIRE)–Today the Local Search Association (LSA) and SOCi, launched the first-ever Localized Social Marketing Benchmark Report (LSM Benchmark Report). The collaborative research was designed to help marketers understand the impact of localized social marketing (LSM) to their respective businesses while providing good examples of what effective LSM looks like to help set a benchmark of success for practicing marketers. The project examined the top franchise brands and their performance in LSM and concluded the top 10 brand performers are growing three times…

Personalized email marketing: 5 keys to success – AdAge.com

Personalization is the holy grail of marketing. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80 percent of people are more likely to do business with a company that offers personalized experiences. It builds trust and shows customers that you value them. Marketers are at varying stages of maturity in their personalization journeys. The fact is, when it comes to personalization, you absolutely have to crawl before you can run. Cross-examining your email marketing efforts is a good…

18% of Marketing Emails Get Opened – Make Yours Count – Small Business Trends

The average email open rate for all industries in the United States equals 18%. And the average click-through rates on emails amounts to 2.69.% But the average click-to-open rate stands at 14.10%. The percentages appeared in the findings of Campaign Monitor’s latest research on Email Marketing Benchmarks by industries. Campaign Monitor specializes in helping businesses gain loyal customers through personalized email campaigns. The company analyzed millions of email campaigns to compile the final report. 2019 Email Marketing Statistics The research demonstrates the importance of…