Internet Marketing News

11 Steps to Improve Your Email Marketing That Take Just 7 Minutes [Infographic]

Are you looking for ways to improve your email marketing strategy? Want a quick and easy guide to becoming a more advanced email marketer? The Content Marketing Institute shares its 7-minute email workout in this infographic. Here are a few items that make their list: Utilize A/B testing Optimize for mobile Keep your list clean Adopt personalization Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

How To Optimize For Marriott SEO

There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing stops and individual hotel marketing begins. Advertisements Whether you are doing it yourself, hiring Marriott Digital Services or an outside agency, consider these factors when doing search engine optimization (SEO) for a Marriott branded hotel. Factors in…

Leading Responsive Web Design Firms Awards Earn August 2019 Award from 10 Best Design

When a business is in need of an update to their site so that users who visit it on a smartphone or other mobile device can have a great experience, it is a good idea for the business owner to look for the best responsive web design firm. 10 Best Design is pleased to announce a new monthly award in this category. NEW YORK, Sept. 12, 2019 /PRNewswire-PRWeb/ — In its latest round of monthly awards, 10 Best Design has named Ruckus Marketing and Blue…

7 Tips to Optimize Crawl Budget for SEO

Crawl budget is a vital SEO concept that often gets overlooked. There are so many tasks and issues an SEO expert has to keep in mind that it’s often put on the back burner. In short, crawl budget can, and should, be optimized. In this article, you will learn: How to improve your crawl budget along the way. Go over the changes to crawl budget as a concept in the last couple of years. What Is Crawl Budget So for those of us who’ve…

How To Prioritize Your Email Marketing Strategy In 2020

Marketing is constantly evolving. It seems every day brings new insights on areas like influencer marketing, social media, artificial intelligence, virtual reality marketing and more. While all that is exciting, you didn’t go into business to try out a bunch of fun tools. You’re probably in business to make a profit, keep your costs down and maximize your investment. When it comes to doing that, email is still king. Email marketing may be a dinosaur, but it’s a T-Rex that is never going to…

How Google’s recent changes affect higher education websites

The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information for higher education institutions. With the exception of a few traditional schools like Pennsylvania State University and Gonzaga University, WordStream’s Ken Lyons says most schools are losing their online visibility to other websites. “What I found to be…

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. September 11, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly…

Facebook Releases New Insights into Marketing to Modern Travelers [Infographic]

Digital connectivity has changed almost every market sector, and travel is no exception. The ever-expanding range of discovery options, coupled with the rising amount of user-posted images on social media, has upended traditional travel booking models, making it easier than ever for consumers to navigate their own process – and adding a new challenge for businesses to stay relevant and connected with their audiences. That challenge the focus of Facebook’s latest research report, which looks at how the path to purchase for travelers has…

5+ Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and Augmented Reality – the ways in…

Should Social Media Be Your Main Marketing Tool?

The pros and cons of social media marketing Social media is an undeniably powerful marketing tool. Whether you are running a small business or launching a major startup, social media gives you a way to build your brand’s reputation, engage with your customers, and nurture crucial sales leads. Your audience is already spending a lot of time on social platforms. The majority of Americans under the age of 65 use some form of social media, according to a study from the Pew Research Center:…