Internet Marketing News

Mass Email Marketing And GDPR

If you can’t trust the internet with your data, what can you trust? That is the question that many people face in 2019. We have sometimes switched providers and canceled services on learning that they compromised our information.  On the other side of the coin, businesses need to learn what to do with the European Union’s new General Data Protection Regulation (GDPR) reporting actions. The punishments can include fines in the millions, which no company wants, or a percentage of your annual turnovers. Since…

Email marketing isn’t dead. But how you use it might be

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Far from dying on the vine, email is hotter than ever, with roughly 281 billion emails sent and received each day in 2018. Email sees a 66% lead conversion rate, is 40 times more effective than Facebook and Twitter at acquiring new customers, and is considered the preferred…

Use Scarcity, Urgency to Enhance Email Marketing – Total Retail

In today’s world, retailers are having a harder time than ever finding ways to break through the deluge of daily email messages in order to reach customers and get them re-engaged with their brands. So often, marketers talk about getting new customers into the pipeline, but perhaps even more challenging is re-engaging customers who have failed to return to the site in a long time. Brands are often forced to turn to batch-and-blast emails in an attempt to re-engage customers. Because these emails are…

HubSpot, known for free CRM, adds free email marketing

Users of the free version of customer relations management tool HubSpot will now be able to send up to 2,000 emails to would-be and existing customers at no cost each month, the company announced Tuesday. The Cambridge, Massachusetts, company will also let its users manage up to $1,000 in ad spending on Facebook, Google, and LinkedIn each month as part of the free plan. It’s part of HubSpot’s strategy of offering free services to small and midsize businesses, with the knowledge that some will…

Global Email Marketing Editorial Manager – Vrbo – Built In Austin

Expedia Vrbo is seeking an experienced Email Editorial Manager to join our Traveler Email Team. We are looking for a proactive and experienced email marketer who can develop best-in-class content strategies & continuously enhance the capabilities of our email marketing program to drive revenue and increase customer loyalty and satisfaction. This role will be responsible for developing, managing and testing a global email content strategy across dozens of email programs, for 20+ brands in over 13+ countries. This role requires analytical acumen, project management…

Get Social – 425business.com

Maybe you’re coming up on a decade or more of being a Facebook user. Sure, you’ve mastered the occasional shared articles, the posts on friends’ walls on their birthdays, and the process of uploading the best filtered pictures from your latest vacation. If you’re among the two-thirds of American adults — and 81 percent of millennials — who have a Facebook page, you probably feel like you know your way around the platform pretty well.  So how hard could it be to set up…

10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects

Follow these quick tips, and you’ll soon be honing in on the affluent prospects you’ve been seeking. July 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books No doubt you can find information on how to set up any social media network out there. But here are a few things you’ll…

Data Reveals Facebook’s Power in Localized Social Marketing

Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of localized social marketing features. Data from SOCi’s social media and reputation management platform — in addition to third-party research reports — can help marketers understand why Facebook is the platform to focus on moving forward. Among multi-location brands, Facebook has 3x the number of profiles and pages under management within the SOCi platform than are on Google My Business (GMB), Twitter and…

Four Tips For Effective Web Design

On the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of attention, and people who stumble onto them tend to spend more time within their pages to take in every pixel of visual brilliance web designers put into their work. To say that that is what web design is all about, however, would be an entirely different story. Looking good may be a must for…

The Top 25 Web Design Companies from Around the World, According to DesignRush – Yahoo Finance

DesignRush determined the best website design firms who can build custom platforms. NEW YORK, July 18, 2019 /PRNewswire-PRWeb/ — DesignRush.com, a B2B marketplace connecting brands with agencies, rounded up the top local and global website design companies who can design and develop stunning, successful online platforms.” data-reactid=”12″>NEW YORK, July 18, 2019 /PRNewswire-PRWeb/ — DesignRush.com, a B2B marketplace connecting brands with agencies, rounded up the top local and global website design companies who can design and develop stunning, successful online platforms. top web design agencies from around…