Internet Marketing News

3 Tips for Creating the Perfect Domain Name

Creating the perfect domain name can be a tricky task. This decision requires a considerable amount of thought and attention. When choosing a domain name for your website, you may also feel overwhelmed when you consider how important a domain name can be for SEO. With extensive experience balancing memorable brand experiences with user-centric design, Web Design Agency, Huemor, shares three insightful tips for creating the perfect domain name. Keep It Short And Sweet. Simple names are better. Consumers are less likely to remember…

6 Web Design Tips to Keep People on Your Website for Longer [Infographic]

Are you looking for ways to reduce your website bounce rate? Want to keep people on your website and engaged for longer? The team from CMS Wire share their tips for success in this infographic. Here’s a quick summary of the key points of focus: Make important information stand out Images matter Use plain language Align left Bold keywords Be upfront Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content…

Mobile web design: responsive vs adaptive

2017 was the first year in the history of the internet where website traffic from smartphones and tablets exceeded that from non-mobile devices worldwide. Perhaps unsurprisingly, this figure increased again in 2018 and will likely continue trending upwards for some time to come. To reflect the growing prevalence of mobile traffic, techniques in web design have had to shift substantially. Search engines like Google have begun to primarily index mobile versions of a website, and will actively penalise websites which are not compatible with…

How to Master Email Marketing in 2019 (Best Practices)

Email marketing is one of the first things business owners think about when creating a website. It’s not hard to imagine why they feel this way. Marketers use email every single day to reach out to their audience to build trust, educate, and convert. Some would argue that it’s much more difficult to navigate customers through a sales funnel without email communication. We want to take a look at some key aspects to consider if you’re looking for a way to grow your business…

How to Boost your Email Marketing Conversion Rate – Customer Think

One of the struggles business owners face is converting email subscribers into customers. A stunning 61 percent of bloggers use email marketing as a way to promote their content. However, many eCommerce businesses need email marketing if they want to maintain a strong relationship with their customers. After you convince someone to subscribe to your email list, you must continue to engage with them if you want them to become customers. We are going to look at several ways you can create and promote…

This $20 Email Tool Could Take Your Marketing Strategy to New Heights

You don’t need any coding skills to build these email templates. Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re creating your company’s digital marketing plan, it’s tempting to go for strategies that employ the newest bells and whistles. Getting involved on new social media platforms like TikTok or adding chatbots to your site…

8 Local Search Engine Optimization Tips for Bing

There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search engines are often overlooked because of low market share. Consider this; Bing powers not only its own searches but Yahoo as well. When combined, that equals a 10.4% U.S. market share. On the surface that may seem small, but actually represents millions of search engine queries (which are largely being ignored…

5 Tips to Improve Your Regional SEO Strategy

For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for service area businesses that offer services in various areas and may not get in-office foot traffic. Implementing a well-orchestrated regional SEO strategy can help extend your impression reach without breaking the bank for physical offices in every little city in an area. If done correctly, you can still rank in the SERP for the coveted “near me” searches that have become…

Three key ingredients for a successful email marketing campaign

Athina Mallis 2019-08-12 Relatable content, personalisation and automation are the three key ingredients to making an email marketing campaign succeed according to Akerho Oghoghomeh, VP for small business at Campaign Monitor.  Oghoghomeh said email marketing is not an outdated form of communication, “It is very reliable, trustworthy and authentic when reaching the audiences that you’re going after.” For marketers to create a successful email campaign they first need to send out relevant content.  Oghoghomeh said, marketers should know by now that content is king.…

The Hidden Opportunity for Ecommerce Websites in Google Images

Around three-quarters of U.S. internet users regularly or always search for visual content prior to making a purchase, according to eMarketer; only 3% never do. When it comes to shopping online, product images create a positive experience for potential customers. Many experts share that featuring multiple professional images for a product helps reduce customer uncertainty, resulting in improved conversion and lower return rates. Google Images search share is approximately 26% of overall search, according to Jumpshot and Moz. Optimized product images can drive new…