Email Marketing

Mass Email Marketing And GDPR

If you can’t trust the internet with your data, what can you trust? That is the question that many people face in 2019. We have sometimes switched providers and canceled services on learning that they compromised our information.  On the other side of the coin, businesses need to learn what to do with the European Union’s new General Data Protection Regulation (GDPR) reporting actions. The punishments can include fines in the millions, which no company wants, or a percentage of your annual turnovers. Since…

Email marketing isn’t dead. But how you use it might be

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Far from dying on the vine, email is hotter than ever, with roughly 281 billion emails sent and received each day in 2018. Email sees a 66% lead conversion rate, is 40 times more effective than Facebook and Twitter at acquiring new customers, and is considered the preferred…

Use Scarcity, Urgency to Enhance Email Marketing – Total Retail

In today’s world, retailers are having a harder time than ever finding ways to break through the deluge of daily email messages in order to reach customers and get them re-engaged with their brands. So often, marketers talk about getting new customers into the pipeline, but perhaps even more challenging is re-engaging customers who have failed to return to the site in a long time. Brands are often forced to turn to batch-and-blast emails in an attempt to re-engage customers. Because these emails are…

HubSpot, known for free CRM, adds free email marketing

Users of the free version of customer relations management tool HubSpot will now be able to send up to 2,000 emails to would-be and existing customers at no cost each month, the company announced Tuesday. The Cambridge, Massachusetts, company will also let its users manage up to $1,000 in ad spending on Facebook, Google, and LinkedIn each month as part of the free plan. It’s part of HubSpot’s strategy of offering free services to small and midsize businesses, with the knowledge that some will…

Global Email Marketing Editorial Manager – Vrbo – Built In Austin

Expedia Vrbo is seeking an experienced Email Editorial Manager to join our Traveler Email Team. We are looking for a proactive and experienced email marketer who can develop best-in-class content strategies & continuously enhance the capabilities of our email marketing program to drive revenue and increase customer loyalty and satisfaction. This role will be responsible for developing, managing and testing a global email content strategy across dozens of email programs, for 20+ brands in over 13+ countries. This role requires analytical acumen, project management…

How to Use Video in Your Email Marketing – Entrepreneur

People love videos, and videos boost engagement rates. So try embedding a video into your next email. July 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers. Proof? MarTech Advisor says that adding videos to your email…

How to make email marketing automation more effective – KnowTechie

Email marketing is one of the best lead-generating channels every marketer needs to know how to take advantage of. Building an efficient email campaign requires effort and long-term commitment, but the good news is some work can be automated and still promote customer engagement and deliver results. As suggested by the name, email marketing automation aims to send emails to your customers automatically based on triggers you determine. Every action your prospect or customer does or does not do defines their behavior and eventually…

Why location is a critical factor for email marketing success – Econsultancy

Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy. However, the role of location and the impact this can have on a decision to purchase isn’t just a consideration in the property sector. A consumer’s location can have a huge impact on their behaviour and propensity to buy. For marketers on the eternal quest to provide the email marketing campaign that’s personalised,…

Getting Started With Email Marketing For Small Businesses Part 2 – Business 2 Community

Once you have started to send email marketing to your customers it’s important to listen to any feedback you get from your subscribers. You should also keep tailoring your emails based on how they perform. One easy way to do this is to use a click map. This is a graphic representation of where in your emails you are getting the most clicks. Many larger businesses have quarterly or biannual email reviews, this practice could easily be adopted by a small business. These email…

Timing Matters in Email Marketing: Report – Chief Marketer

Thursday is the day to mail if you want the best email open rates, according to a new report from Campaign Monitor. Looking at over 30 billion emails across 4.2 million campaigns sent last year, the report found that Tuesday was best for clickthrough rates, while campaigns sent on Mondays showed the lowest bounce rates. The beginning of the week is rough all around for email, according to the report. Sunday was the worst day both for open and clickthrough rates, and Monday showed…