Email Marketing

11 Steps to Improve Your Email Marketing That Take Just 7 Minutes [Infographic]

Are you looking for ways to improve your email marketing strategy? Want a quick and easy guide to becoming a more advanced email marketer? The Content Marketing Institute shares its 7-minute email workout in this infographic. Here are a few items that make their list: Utilize A/B testing Optimize for mobile Keep your list clean Adopt personalization Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy

How To Prioritize Your Email Marketing Strategy In 2020

Marketing is constantly evolving. It seems every day brings new insights on areas like influencer marketing, social media, artificial intelligence, virtual reality marketing and more. While all that is exciting, you didn’t go into business to try out a bunch of fun tools. You’re probably in business to make a profit, keep your costs down and maximize your investment. When it comes to doing that, email is still king. Email marketing may be a dinosaur, but it’s a T-Rex that is never going to…

Testing your email marketing to improve your deliverability

Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations treat email like a static piece of marketing technology and leave email deliverability up to the email service providers, but marketing to the managed inbox needs to be an ongoing, active process. The term “managed inbox” applies to email inboxes that use filtering systems and algorithms to prioritize incoming email messages for the end-user. Ignoring email deliverability could…

10 Effective Email Marketing Tips Small Businesses Can Use

Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to interested parties and potential clients. There are countless ways to leverage email to attract and retain customers, from sending them special deals or coupons, to offering value through educational content and tips. But how you present this information makes all the difference between people engaging with your company and them scrambling to add your email address to their spam list. To find…

How to Organize Your Email Marketing On a Budget

Email marketing is undoubtedly one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly. And that’s a small wonder: if you have a set of right tools at your disposal, everything goes far better! Everything you need is an email hunter, an email verifier, a drip campaigns tool, and a Gmail tracker. But how to organize your email marketing on a budget…

2 Email Marketing Hacks to Get Your Resend Campaigns Opened

Creating Successful Email Marketing Resend Campaigns Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to resend an email marketing campaign. If you didn’t read the article on who to resend a campaign you should probably go back and review it, just to make sure there are no faux pas emails being sent on your watch. The…

The best (and worst) days for email marketing

Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors. Campaign Monitor analysed millions of email campaigns to develop its Ultimate Email Marketing Benchmarks for 2019: By Industry & Day. The report allows industries to see how their campaigns compare to their counterparts and provides insight on how to create content that appeals to that industry. With more companies focusing on global and industry expansion, it’s important that…

Tips to Create an Engaging Email Marketing Campaign – – VENTS Magazine

When it comes to marketing, no business can afford to ignore email marketing. It is one of the valuable tools that can help to build relationships with customers and can help businesses gather insights that can help boost marketing ROI. These are just enough reasons to convince you about the benefits of running email marketing campaigns. But plenty of internet marketers end up falling short and get no results in their campaigns. As an marketer it’s your duty to stay keen to your target…

Six Best Practices To Propel Your Next Email Marketing Strategy

Email is still one of my favorite channels to distribute content and engage my audience. It’s effective, it’s personal, it’s non-intrusive, and it’s easy to measure return on investment. In fact, a lot of marketers feel the same about this marketing channel. An Ignite Visibility study found that email was the second biggest channel that drove conversions after social media. It also had the second-highest ROI, also after social media. With that said, email marketing can be a bit tricky. Twenty-six percent of marketers…

Report: Email engagement benefits from less send frequency, subject line keywords

Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January through June 2019. Why we should care The report findings detail the effectiveness of different email marketing strategies and campaigns and shares unique insights from email marketers across different industries. Among the findings, subject lines, email volume and time-sensitive offers are among the most effective approaches to engaging…