Email Marketing

9 Email Marketing Best Practices for 2020

Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. In March 2019, spam messages accounted for 56% of global email traffic. The challenge, then, is to develop email campaigns that are as appealing and informative as other…

TECH TALK: Email marketing tips for Black Friday

    Email marketing is among the oldest marketing strategies that generates sales when applied appropriately. It would be a mistake to overlook the opportunities that email marketing presents during the Black Friday weekend. The tricky part about email marketing during the Black Friday weekend is standing out from your competitors. Various tried-and-true methods will ensure a successful Black Friday email marketing campaign. Here are six tips to build your Black Friday marketing campaign: KEEP IT SIMPLE Email campaigns need to be simple and…

Email marketing: Harnessing the trust factor

In recent weeks, we’ve been exploring the themes laid out in the first-ever Periodic Table of Email Optimization and Deliverability. After Permission, and inextricably tied to it, is the concept of trust. Gaining permission from a recipient to send them email sets the stage for building trust. This includes both the trust of the recipient and the trust of their ISP, which ultimately controls which emails are delivered, which go into the spam folder and which are blocked entirely. A number of technical measures,…

Company Growth Factors in 2019: Why Email Marketing is Important

What Marketing tools are you using to grow your business? If you’re not using email, you’re missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies choose to forego email for newer platforms like Social Media, Influencer Marketing, and SEO. While these solutions are all equally good at getting your point across, nothing beats email when it comes to cost and value. The Importance of Email Marketing in Business Email Marketing is still one of the most practical…

5 Email Marketing Metrics You Need To Be Aware Of

Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you’re just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing. __________________________ Guest post by Hugh McIntyre of the Symphonic Blog These days, so many musicians focus all their marketing attention on social media platforms, and while it’s absolutely a good idea to spend time,…

Holiday Email Marketing for Ecommerce Industry

Planning your holiday email campaign? Now, is the time to start! Most brands tend to wait for the season to begin before beginning their campaigns, and targeting the customers. However, that strategy fails to accomplish the goals you have so painstakingly drawn for the season. Moreover, you wont be able to get the conversions you have been aiming for with the marketing campaigns delayed. Why holiday season is important to retailers? The holiday sales alone is expected to exceed a good $136Bn this year,…

7 Ways to Make Your Company’s Email Marketing Strategy a Success

Businesses often write off email marketing as a tool of the past, but the right strategy can help establish strong connections with customers and drive company growth. It’s important to understand the basics, shares,  Alex Lieberman, Founder & CEO, Morning Brew. CUSTOMER DATA PLATFORM (CDP) BUYERS’ GUIDE 2019 Welcome to the 2019 edition of CDP Buyers’ Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP platform amongst the pool…

How to Improve Your Email Marketing Campaign Using Video

With video being the go-to marketing content for most businesses, it’s easy to feel like you don’t need anything else. After all, video marketing can give you anything you want: traffic, engagement, branding, you name it. Yet sacrificing everything you did and know so far in the altars of video isn’t right! There’s plenty to be gained from tried-and-tested methods! Take good ol’ email marketing for example. Though you might be already calling me ‘boring’ for even bringing it up, it’s still one of…

14 useful email marketing KPIs for your business

Econsultancy’s Email Marketing Best Practice Guide observes that email is the “unsung hero of digital marketing”. Far from dying out over the years (as has often been predicted), it continues to consistently drive high levels of traffic and conversion.  In Econsultancy’s 2019 Email Marketing Industry Census, client-side marketers rated email as the number one digital channel for return on investment (ROI), with 73% of respondents rating email as ‘excellent’ or ‘good’. But just how do you measure the performance of your email marketing campaigns? What metrics…